This image should shed some light on OLED power consumption compared to LCDs:
Notice how the LCD consumes the same amount of power regardless of the image being displayed, while there's a significant variation in OLED power consumption, going as far as consuming 330% more power than LCDs when displaying a white image.
This is why the Zune HD has white-on-black text rather than black-on-white text, to go around OLED`s shortcommings.
Source: http://arstechnica.com/gadgets/news...r-oled-no-longer-three-to-five-years-away.ars

Notice how the LCD consumes the same amount of power regardless of the image being displayed, while there's a significant variation in OLED power consumption, going as far as consuming 330% more power than LCDs when displaying a white image.
This is why the Zune HD has white-on-black text rather than black-on-white text, to go around OLED`s shortcommings.
Source: http://arstechnica.com/gadgets/news...r-oled-no-longer-three-to-five-years-away.ars