Olivia Rodrigo Debuts First Music Video Shot on iPhone 15 Pro

[MacRumors]

Following today's "Wonderlust" Apple event, singer-songwriter Olivia Rodrigo released the first music video shot on Apple's all-new iPhone 15 Pro. The video is for Rodrigo's song "get him back!", from her sophomore album "GUTS," which released last week.

The iPhone 15 Pro and iPhone 15 Pro Max feature an improved camera system, including a main camera with a larger sensor, a new coating to reduce lens flare, and better low light performance for Portraits and Night mode. The main camera allows users to switch between three focal lengths (24mm, 28mm, and 35mm) and choose one as a new default.

https://twitter.com/i/web/status/1701672454316228872

The iPhone 15 Pro features a 3x Telephoto camera, while the iPhone 15 Pro Max has the longest optical zoom ever seen on an iPhone: 5x at 120mm. Apple said that thanks to optical image stabilization, an autofocus 3D sensor-shift module, and a tetraprism design, the iPhone 15 Pro Max camera is the company's most advanced stabilization system yet.

The new camera also has an updated Smart HDR system that will capture subjects and backgrounds with more true-to-life renderings of skin tones, ensuring photos have brighter highlights, richer midtones, and deeper shadows. All of these upgrades come from Apple's new A17 Pro chip.

For more details about the iPhone 15 Pro and Pro Max, be sure to read our announcement article on the smartphones.

Article Link: Olivia Rodrigo Debuts First Music Video Shot on iPhone 15 Pro

 

[coolfactor]

I wonder how many iPhones will sell because of this song?

 

[Apple Knowledge Navigator]

All I can say is… thank goodness I’m as old as I am.

 

[solq]

Never heard of.

 

[DFZD]

Olivia Who? I am just hoping this single doesn't magically appear in our playlists.

 

[redbeard331]

Did they make any changes/improvements to video?

Why have they shown this if it’s the same as the 14’s?

 

[BradLA]

Olivia's sophomore album has a 93 score on Metacritic. She has 3 #1 singles and is on the cover of this months Rolling Stone magazine.

To a demo clearly not on MacRumors, she's a big deal.

https://twitter.com/i/web/status/1701581552306589734

Pretty cool she shot her music video on the iPhone 15 Pro!

 

[red elma]

Oooo the wonders an iPhone 15 Pro can create... after spending $80K in post production...

 

[Algr]

I'd like to see more about how they did this. It must have been on one heck of a monster motion control rig, but having a very light camera might have helped. Did they edit it on the phone? Or in a sensible editing rig? Any AI involved in stiching all this together?

 

[contacos]

MR showing its old ass again.

 

[oofio2461]

The teens will go crazy and 100 percent of teens will be iPhone users within a year!

 

[CarlJ]

All I can say is… thank goodness I’m as old as I am.

Never heard of.

I'm probably older than you, and I've heard of her. I thought the music video for "Brutal" was entertaining, and the song is catchy. It was featured here on MacRumors before:

• Olivia Rodrigo Partners With Apple For Custom AR Face Masks Used in New 'Brutal' Music Video

 

[Johnny907]

Yeah this looks like it was Shot on iPhone, and not in a complimentary way.
Upside: at least this song is a different genre than Apple's usual promo stuff.
For the other oldheads in here, I only know who she is because my preteen daughter is obsessed with her. To me she's the modern day flavor of Avril but she's inoffensive so no complaints from this parent though I'm still waiting for her to mature enough that I can start introducing her to Shirley Manson, L7, Poe and Ani DiFranco.

 

[ProfessionalFan]

Yeah this looks like it was Shot on iPhone, and not in a complimentary way.

It looks good though.

 

[solq]

I'm probably older than you, and I've heard of her. I thought the music video for "Brutal" was entertaining, and the song is catchy. It was featured here on MacRumors before:

• Olivia Rodrigo Partners With Apple For Custom AR Face Masks Used in New 'Brutal' Music Video

Man, I listen to jazz, electronic, modern classical and classic rock. Olivia just doesn't fit .

 

[Algr]

Yeah this looks like it was Shot on iPhone, and not in a complimentary way.

I think it looks fine in a technical sense - no one is going to tune this out over any kind of technical limitations. Very few videos have the artistic objective of maximizing the clarity of the camera. Think of Depeche Mode who practically have film grain as a band member.

 

[redbeard331]

Where’s Craig to get them to do this with some good music?

 

[ProfessionalFan]

To a demo clearly not on MacRumors, she's a big deal.

Some of them probably had heard of her but it becomes "cool" to join in the chorus of "who?" often in threads like this. We saw a similar thing when Kim Kardashian did some kind of promotion for Beats products. People were replying with "Who?"

 

[CarlJ]

Man, I listen to jazz, electronic, modern classical and classic rock. Olivia just doesn't fit .

I listen to all of those, and more (though, frankly, I like more traditional classical better than modern classical). Whatever works for you.

 

[Algr]

...still, this sort of thing frustrates me.

If they keep shooting pro-video work with their latest phones, why doesn't Apple go in fully and make a proper camcorder? Heaven knows Sony and the other have abandoned the field!

 

[sw1tcher]

Olivia's sophomore album has a 93 score on Metacritic. She has 3 #1 singles and is on the cover of this months Rolling Stone magazine.

To a demo clearly not on MacRumors, she's a big deal.

https://twitter.com/i/web/status/1701581552306589734

Pretty cool she shot her music video on the iPhone 15 Pro!

Not bashing on her (I know who she is). But is an artist appearing on the cover of Rolling Stone magazine suppose to mean they're going to be great/successful and we should keep an eye out for them?

Where are these people now?

Strange how older music is more preferred and memorable than modern day music.

A new study seems to suggest that millennials prefer older music from the 20th century | Alan Cross

How many times have you said the following: "Kids and their music today, right? What's wrong with them?" "Today's music sucks. It's nowhere near as good

www.ajournalofmusicalthings.com

 

[solq]

I listen to all of those, and more (though, frankly, I like more traditional classical better than modern classical). Whatever works for you.

Yes forgot about classical too. Your reply was so nice that I actually went back and listened to a few minutes of the clip you linked. Good lyrics, just doesn't qualify as music. Really sorry!

 

[alternamelka]

omg i watched this when it premiered and it was giving shot on iPhone. I'm glad my suspicions were right.

This looks much better than the previous shot on iPhone music video campaign. The Selena and Gaga videos looked so cheap!!

 

[flexwithmarius]

I'd like to see more about how they did this. It must have been on one heck of a monster motion control rig, but having a very light camera might have helped. Did they edit it on the phone? Or in a sensible editing rig? Any AI involved in stiching all this together?

Probably edited in Davinci, Premiere, FCP or a mix of the 3. Stock photos app can’t do much in terms of color grading or any granular adjustment.

 

[kiensoy]

Yet they used profesional cameras to record those iPhones being used in the behind-the-scenes.