The iHealth site hasn't updated to acknowledge the late comers to the market. Is that a big deal to you they they don't talk about market minnows such as this kickstarter project in the article.
Of course, you are free to claim that it is abandonware, but it is a global company based in North American, European, Pacific and Asian countries, with multiple points of supply across the world. (Yeah, right it's abandonware !)
iHealth meters come in 2 varieties, bluetooth or headphone jack. Both use the same test strips which are twice as accurate as the south korean Caresens test strips due to a 40% larger sample size of 0.7µ litre compared to 0.5µ litre for Caresens, and that is good for either charging every 200 reads on the bluetooth, or standard watch batteries for the headphone model.
(In practice, as you will need to sync the app with the meter after every vial of 25, a bluetooth meter is best to charge at the end of a 50 pack rather than delay charging all the way to every other month. This is mainly because it is pointless to wait for the device to charge from flat when you need to take a reading, even if only pre-diabetic like I am.)
So your only concern is that iHealth hasn't acknowledged the newcomers since iHealth pioneered the smart meters in 2013, and that you'd rather be tied to the subscription system of couriered deliveries to your home than be able to go to a shop and just buy it without waiting in for a parcel to be abandoned at your door for the neighbours to steal ?
The US prices don't mean anything more than you're not getting a fair deal on pharmaceuticals in the USA, but that is ultimately a political question of the backwards US healthcare system being on par with third world nations.
Incidentally, the One Drop strips are clearly being sold at a loss at that price point, so I would say they are probably on a razor-blade sales model, where the running cost of the blades pays for the cheap razor.
I would personally be reluctant to recommend this system of One Drop to anyone but Americans, as the US public are the least likely to travel globally in the free world. As a kiwi, a quarter of my country is overseas at any time, including a quarter of my immediate family. So, I find it important that I can obtain test strips pretty much anywhere I will go in the world, even the country I won't travel to for the next 8 years
And lastly, why would you want to force companies to acknowledge their competition ? The free market doesn't work like that, unless it is a company declaring their continued production in a country that the opposition has closed a factory in.
(As a local chocolate manufacturer has said about Cadbury closing their NZ factory, that they are a local employer who will remain in New Zealand as a family business. Classic example of using consumer goodwill against competitors.)
(Or if you'd like a US centric response, you won't find Coke talking about Pepsi and Sodastream on their website unless it's some news like "Coke is proudly committed to making Coca-Cola in America great again, unlike our rival's factories in Mexico, we employ Americans.")