Overall I think the launch of the Apple Watch is going well. There is one thing I noticed. Who is going to help people set up their watches? Once I get the watch at home, then I will need to go to the Apple Store for help setting it up? Seems like a clunky user experience to me. I'm not sure what Apple was thinking with that strategy. It's people's first time using the watch. You'd think they would want to control the user's experience with it initially to make sure the user can get it set up properly.