- Apr 12, 2001
Yesterday, the one-of-a-kind products designed by Apple's senior vice president of design Jony Ive and designer Marc Newson were sold off at Sotheby's charity auction to benefit Product (RED), with winning bids for the four products ranging from $461,000 to $1,805,000.
The auction also included the sale of many other items curated and in some cases customized by Ive and Newson, such as a Steinway & Sons grand piano that sold for $1,925,000 and a customized magnum of Dom Perignon 1966 with a custom red label that sold for $93,750.
Both designers have gotten a great amount of press coverage over the past few weeks leading up to the auction, with the designers being interviewed by Vanity Fair to talk about the collaborative design process and the amount of work that went into the products, as well as an interview on the Charlie Rose Show discussing their overall obsession with perfection. The two had also previously appeared in a video discussing the auction and their role in it.
In total, all of products auctioned off at the special event raised nearly $13 million. Proceeds from the auction will go to Product (RED), a longtime Apple partner. Apple has raised more than $65 million for the charity since 2006.
Article Link: One-of-a-Kind Products Designed by Jony Ive and Designer Marc Newson Sold Off at (RED) Auction