Botched Launch
Even the North Koreans are laughing at how badly Apple has botched their iPad 2 launch. Not only are numerous customers being turned away but fights among people standing in line are becoming commonplace in NY. As a result, Apple and it's partners are opening themselves up to possible lawsuits for creating unsafe conditions. In fact, Best Buy suspended their pre-purchase iPad 2 program on Wednesday, March 16th because they could not meet exisiting demand and lines were becoming increasingly unruly. According to magangers at several Best Buy stores in New York, no stores have received a shipment for iPad 2 since the day before launch over a week ago.
Creating artifical demand when there is a loyal consumer base eager to buy the device is unacceptable. Apple, Best Buy and other companies need to do a better job controlling the delivery of their future products and provide a safe and reliable process to order products. Unfortunately, it will probably take someone getting seriously injured or hurt before something is done to manage this disaster.
Even the North Koreans are laughing at how badly Apple has botched their iPad 2 launch. Not only are numerous customers being turned away but fights among people standing in line are becoming commonplace in NY. As a result, Apple and it's partners are opening themselves up to possible lawsuits for creating unsafe conditions. In fact, Best Buy suspended their pre-purchase iPad 2 program on Wednesday, March 16th because they could not meet exisiting demand and lines were becoming increasingly unruly. According to magangers at several Best Buy stores in New York, no stores have received a shipment for iPad 2 since the day before launch over a week ago.
Creating artifical demand when there is a loyal consumer base eager to buy the device is unacceptable. Apple, Best Buy and other companies need to do a better job controlling the delivery of their future products and provide a safe and reliable process to order products. Unfortunately, it will probably take someone getting seriously injured or hurt before something is done to manage this disaster.