Online Apple Store Goes Down Ahead of 'Unleashed' Apple Event

[MacRumors]

Apple's online storefront has gone down ahead of the "Unleashed" event taking place later today, where brand new MacBook Pros are expected to be announced.

The new MacBook Pros will be the first major redesign to the most high-end MacBooks in years. Featuring the next-generation Apple silicon, a brand new design, additional I/O, and a mini-LED display, the new 14-inch and 16-inch MacBook Pros are expected to be high in demand, with equally high expectations from customers.

Alongside the new MacBook Pros, Apple may also announce the third-generation AirPods, rumored to feature a new and updated design, improved sound quality, and make use of new features in iOS 15, such as Conversation Boost. Less likely, Apple could announce a larger Apple silicon iMac and possibly even an updated high-end Mac mini.

MacRumors will have in-depth coverage of Apple's event, which kicks off at 10:00 a.m. Pacific Time, including a live blog on our website and tweets via @MacRumorsLive on Twitter. For a full rundown of everything we expect to see, be sure to check out our comprehensive guide.

Article Link: Online Apple Store Goes Down Ahead of 'Unleashed' Apple Event

 

[ProfessionalFan]

I hope the new MacBooks go up for sale right after the event

 

[dantracht]

Just like clockwork.

Sure would be nice if something went off-script today.

 

[fwmireault]

Can’t wait for all the "Apple doesn’t need to shut down the Apple Store" and "marketing stunt" comments!

 

[dantracht]

Can’t wait for all the "Apple doesn’t need to shut down the Apple Store" and "marketing stunt" comments!

Those and notch related comments will surely be in abundance today.

 

[Wxchaser]

Let the show begin.

Waiting to see if ordering process is another Charlie Foxtrot.

 

[dantracht]

Let the show begin.

Waiting to see if ordering process is another Charlie Foxtrot.

Sure seems like it will. Get 'em while they're hot, or wait a few months.....

 

[Kasco45]

It's happening.jpeg

 

[MacFather]

Price hikes incoming.

View attachment 1869361

 

[orbital~debris]

Thinking about it, I’d quite like Apple to make a better assortment of cases and expand their options for the MacBook line.

It would be great if there were seasonal colourways and patterns in innovative & traditional fabrics/materials, with interesting designs like the Apple Watch bands.

 

[Leon Ze Professional]

And so it begins!
Hair Force One incoming and the revenge of the grey nomads.

 

[jafd]

It's 2021 A. D., and Apple's online store still goes down the day they bring new inventory in. Living in the Amish paradise.

 

[CmdrLaForge]

Ohh please let there be no notch in an otherwise perfect laptop

 

[PBG4 Dude]

Oh sweet! Forgot there was an Apple event today. It’ll be cool to see how the MBP redesign turned out.

 

[infinitea]

This is going to be a top-notch event.

 

[Boil]

Bring on the Mac mini Max...!!!

10-core CPU (8P/2E)
32-core GPU
16-core Neural Engine
64GB RAM
1TB SSD
10Gb Ethernet
$2999

 

[NotTooLate]

Lets get some positive energy in here !!! sick and tired of all the negative comments around here , cant wait for the main event !!!! putting aside all this notch vs no notch rubbish and looking at the important things , SoC , UNLEASH IT !!!!

 

[rhemy123]

Why does the store need to go down five hours before the show?

 

[imdropbear]

Can’t wait for all the "Apple doesn’t need to shut down the Apple Store" and "marketing stunt" comments!

What's even wrong with doing this "marketing stunt"? Of course they don't need to shut the store down for 8 hours but they won't lose much if any revenue and will have a big-ass advertisment going for their event. It's smart.

 

[ProfessionalFan]

Why does the store need to go down five hours before the show?

It doesn't but this is what Apple chooses to do. It is just part of their tradition

 

[heystu]

My wife's on the phone right now requesting credit limit decreases on all my cards, should never have mentioned the keynote 😫

 

[ProfessionalFan]

they won't lose much if any revenue and will have a big-ass advertisment going for their event. It's smart.

Won't lose any revenue in reality. Anyone who wanted to make a purchase will still make it later today.

 

[ProfessionalFan]

My wife's on the phone right now requesting credit limit decreases on all my cards, should never have mentioned the keynote 😫

Does Apple allow split payments? Gotta find a way around her tyranny!

 

[Kasco45]

Why does the store need to go down five hours before the show?

Prevents a large amount of cancelations and returns from people who happened to order right before or during the event as well

 

[ProfessionalFan]

Prevents a large amount of cancelations and returns from people who happened to order right before or during the event as well

I never thought about this but that is a really good point. Even though all of us know there is an event today, a lot of "casual" Mac users don't know.