Gawd. Even the promotional is inspired by Apple; Can't blame them.
Quality and inspiration is sorely lacking in this world...
I love how Apple is improving the PC and mobile industry and no one acknowledges this fact.
Go Apple!
More accurately: Apple is improving the mobile and OS industry. But the latter is not so much the case anymore... the last few upgrades - and Mountain Lion is a great example - are all bells and whistles that are... well, not great. "Yay! It's linked to iCloud! The most preposterous, bloated POS cloud/email/photo streaming package available!"

(As I write this, I check and it's one hour and counting that my iCloud address can't send email.)
But more importantly, Windows is responding.
What has made Apple great all of these years is their OS/iOS. The computers are prettier, but it's the OS that makes the difference. In the other areas, you get less for more money. Compare prices and hardware specs and it's not even close. As I just said elsewhere, the "new" Mac Pros cost more than twice as much as recent PCs that have more RAM, processor speed, hard drive space including SSD, video cards that would make the MacPro's cry...
I use both, I need both. I've been a loyal Apple fan, and employee for a long time. But Windows is getting lots better, and Apple isn't competing nearly as hard on the OS level, and if they ignore their entry level desktops I fear they will lose ground in the market.