Originally posted by MacCoaster
Uh. Niche market == specific market == loyal users == users still on Mac OS 9, at least *A LOT* of creative professionals are in this niche market.
They bought those companies to 1.) speed up OS X ports 2.) kill Windows ports and restricting software to inferior Mac hardware. 3.) keep the loyal creative professors from switching to PC hardware.
That's what they're getting in the market for--trying to grab ahold of their existing share and maybe a few more, force people on inferior machines (Shake discontinued for PC), etc.
Apple isn't being innovative that much these days.
Besides, if Apple is so in the market, then why is Stevie's other company, Pixar, not using Macs, but rather Linux workstations?
I still don't understand which market you think they (Apple) are getting into. In the realm of TV and movies (which is my field so my comments are limited to that industry) Apple, as a company, has had a commanding presence for a long time. Apple isn't "getting in" Apple's "been in." Apple software is expanding, rapidly, into post production (if that's what you mean by "getting in"), but you do need to specify if you are talking about Apple hardware or Apple software to help keep things straight.
And in regards to your point #3 I've yet to meet one editor or go to one post facility that wants to switch from Mac to PC. Why? Because things work better on a Mac because it's a closed system. Since Apple controls it all they can make sure that the hardware and software work together better and have few conflicts and stability issues.
Now let's get to my favorite part of the thread, "[q]Besides, if Apple is so in the market, then why is Stevie's other company, Pixar, not using Macs, but rather Linux workstations?[/q]"
Do you have any idea, at all, how the industry that you are talking about works? How does Pixar, a 3D animation company, represent an entirely unrelated industry (post production)? Here is a quick and dirty Hollywood version following a fictional music video.
After the music video is shot the footage is transfered from film to DigiBeta (a digital videotape format) and is sent to a post house to be be edited. This post house has 6 off-line edit suites and 1 on-line suite. The off-line suites is where 99% of the editing is done. It is usually at a lower-res (to save HDD space) and rough graffics and effects are also done during the off-line edit. After the music video is done being edited it is sent to the on-line suite. The on-line suite imports the music video at full res, applies the final graffics and effects, and does any sort of touching up and tweaking of the music video that might be needed (color correction, etc.,). The final product is then put back on DigiBeta ready for duplication and distrobution.
The off-line suites are usually $100,000 Avid systems running on Mac hardware. But these are fairly quickly being replaced by $15,000 G4 boxes running FCP 3.
The on-line system, or finishing system, many times is an SGI box running Smoke, Flame etc.,. Altough there are some places running Avid's finishing software (Symphony or DS) on Mac or PC hardware.
So, in most cases, 90%, if not all, of the machines used in post are Macs. Odds are everything you see on TV or at the movies was edited on Apple hardware, and possibly w/Apple software. This is why "... Apple is so in the market..."
Lethal