Thank you for the questions -
#1 - With comparison to comparable Apple SSDs our power draw levels are lower and we are working on quantifications of this. Note that under peak performance we may have higher draw, but this is for shorter durations with respect to how much faster the X2 reads and writes data. Power efficiency is higher per MB transferred. Idle power is comparable or better as well.
As noted - we will be publishing multiple data points along the lines of battery performance and operational performance. Working on a Photoshop test (battery and performance), Video Playback test (light load / battery life test), AJA Test (constant load test on battery + Performance... we might be higher draw, but higher performance as well depending on laptop limitations (air only 2 lane, so limited... will be good test example for multiple reasons), Idle test (battery life while no use) - and some raw electrical data. Working on all of this.
#2 - we already have firmware update capability for our drives. Most don't because they don't support Macs in the first place or Mac is secondary. OWC was the very first 3rd party SSD manufacturer to provide true firmware update support for Apple users.
#3 - Flash technology is changing - and especially with QLC and lightly over provisioned TLC - wear can be a real issue. The designs we have maintained to date in all of our SSDs, the type of flash utilized, the advanced wear-leveling, the large over provisioning allocation, and the platform applications designed for have enabled us to comfortably provide 5 year warranties without the need to specify a warranty cutoff at a fixed amount of data written. From a marketing benefit point of view, we should publish this and will see that we do.
#4 - we direct ship to Europe from MacSales.com in the USA. It is available from multiple resellers right now in Europe including OWCShop.EU (which is now closely affiliated with OWC USA).
https://www.owcshop.eu/catalog/adva...+X2&osCsid=ilso869c2gna1og2p5niuj6bq2&x=0&y=0
With respect to Europe - we are greatly expanding or presence on the continent for substantially improved availability, better local pricing, and localized support including warranty processing.
thanks.