Always on display. That was the number one selling feature for me. Aside from that the simple to use interface is a big plus versus the complicated touch based user interfaces which (in my opinion) work poorly on a small screen.
Also fair. I think the point I was trying to make is that if your main motivation for buying a watch is to be fashionable a smart watch probably isn't for you, but if you are happy with your purchase that is all that matters. Cheers.
Right sizing a company doesn't necessarily imply cash flow problems, it may just mean that they are being proactive about matching their workforce to revenue to ensure they remain viable. In terms of using Kickstarter I think Pebble does it mostly because it is basically free marketing and the fee paid to Kickstarter is small compared to the cut they loose selling through retail channels.
