But bezel and Home button is what set the iPhone out from other smartphones, and it hasn't really changed much. That's how Apple likes to roll. Look at an iMac from the front and see how much it has changed over the years, when you think about it, it really hasn't changed much. Yeah the technology got better to make better screens and thinner units, but when you sat in front of one, you knew you were sitting in front of an iMac.
And now, the same ideal is applied to the iPhone and iPads. And again, that is what Apple wants, they want their products to stand out from others.
Surely the build quality, operating system and number/quality of apps is what should set it apart from other smartphones. Not an antiquated mechanical home button and old fashioned big bezels?