The USA digital music market share is something like this Itunes: 70% Amazon MP3: 15% everyone else: the rest Source: http://www.computerworld.com/s/article/9177395/Apple_controls_70_of_U.S._music_download_biz A very large majority of Amazon top 50 songs are priced at $0.99 compare to Itunes $1.29. Source: http://www.pcworld.com/article/162784/amazon_top_songs_now_priced_cheaper_than_itunes.html Or you can go see for yourself. Just counted, 14 of the top 20 songs are priced at $0.99. They are sold at $1.29 on Itunes. Music retailers pay about $0.903 wholesale for a song and they can price it accordingly (high mark-up, discount, loss etc...). Itunes sell it at $1.29 for a 30% mark-up.