mklos said:On the other hand Apple has all of these great products and almost no one knows about them because Apple never advertises them. Apple just released a new eMac a couple of weeks ago and I'm willing to bet you that hardly anyone outside the Mac community knows about it because Apple didn't advertise that they now have a newer, faster, cheaper eMac out. You say that Apple advertises on magazine ads, well I've never seen an ad in a magazine that wasn't a Mac related magazine, like MacWorld for example. If advertising isn't so effective then why does Apple advertise the hell out of the iPod? Why does the iPod sell so good? I'd like to think not only because its cool, but also because Apple has gotten the word out to the public about the iPod, and that it will run on Macs and PCs. iPod commercials are all over the place on TV. Apple could even advertise 2 things at once. They can advertise iPhoto running on an eMac, or iMovie running on an iMac, etc... That way they get like a 2 for 1. They advertise the iMac and iLife '04. Many people don't know about iLife '04 and what it can do. There isn't anything like it at all on the PC side. So why doesn't Apple tell people about it! Another thing I don't like is that Apple never gives hardly any incentives to buy their machines. They never give free RAM with a purchase of an iMac, or a free AirPort Extreme Card. They only do these kind of things when they need to get rid of them. Well if they did this in the first place they wouldn't need to try and lower the inventory of a specific machine.
I do agree though that Apple should not advertise its OS. If you can get people to buy the computer they will see and learn the OS. OS X is far easier to learn than Windows is.
You have to spend a little money to make a little money. Apple should quit hoarding its 4.5 Billion and actually start spending some of it on useful things like advertising.
2 more things that Apple should do. First they need to really nail the educational sector and get it back. If you can get Macs in the hands of kids (Apple's future) then when they go out in the world and get their own computer they will get a Mac because that is what they know how to use and thats what they've always used. That being said, Apple also needs to grab a chunk of the business sector. Like I said people will only use what they know. Even Steve Jobs said that. If you can get Macs in large businesses and people start using them then people will start to look more seriously at the Mac. There is a huge myth out there that Macs aren't good for business and thats a bunch of crap! Actually Macs would be better for businesses. They are more stable, no viruses for them (currently), and easier to use. In the business world, time is money and if you have to spend an extra $200 or $300 for a Mac its definitely worth it if they will give you hardly any problems at all. There was a rumor that FedEx was switching to the Mac because it was more secure and more stable than Windows, but seems to have fallen by the way side. That would be a great start for Apple. If it works and works well then I think other companies will see this and start to consider the Macintosh platform.
Apple really needs to do something because they are just barely getting by right now. They are basically breaking even every quarter with sluggish computer sales. Heck Apple can't even sell 1 million Macs per quarter. The iPod even out sells their computers. This is NOT good. They came out with the PowerMac G5 that is really powerful, quiet, etc and its not even selling very good. Apple can't continue to just barely make it.
Apple will never get the education sector back to they start offering $399 computers to educational customers. I've worked in the school administration offices, and the bottom line and the bottom line only is what the school board and superintendents look at. They could careless how much potential value the "extra" software that comes with the computer is. Why pay $700 for an eMac when you can purchase a 2.6Ghz Dell for $399 and use the same monitor you bought with the previous computer, two years before? On that note, why pay $700 for a 1.25Ghz G4 when you can get a much faster 2.6Ghz P4 (and it is a lot faster despite the processor debate). The fact is the only thing comparable to that 2.6Ghz Dell is a Power Mac G5 or at least a Dual Power Mac G4, and there is no way Apple is going to sell those for $399. Only in "wealthy" districts like the one in Maine that Apple promotes will ever see Macs again at their current prices.