The way you talk you'd think Apple had just announced one watch with one Apple approved size, finish, band and face. Instead we get three collections. We get a watch in two sizes, 6 different finishes, 6 different band types (some in multiple colors) and 11 customizable watch faces. And in most cases consumers have the ability to mix and match watches and bands.
Apple won't allow anything that could get it in to trouble for copywrite reasons. The last thing they want/need is to be sued by Rolex or whoever for copywrite. If consumers can't understand that then too bad. Outside of that I see no reason why Apple would be restrictive. Apple doesn't restrict what wallpaper I can put on my iPad. There's tons of apps in the AppStore for custom wallpapers. Believe me if there is developer interest in custom watch faces (which there will be) Apple won't say no.
We just see things differently that's all
To me, there is only 1 watch, it's just in two slightly different sizes, and that's it.
It's like me making 1 car, and another exactly the same, but 1 foot larger.
Giving you the choice of 3 pain finishes, a variety of interior trim colours, 2 seat options, and 5 types of alloy wheel designs.
Then saying "Behold my massive car collection, millions of options"
Errrr, no sorry. You've made 1 car, and it's got some trim options.
There is only 1 watch from Apple. They all look the same, they all function the same, there are just some minor trim options. Apple can Gloss this up, but that's the reality.
On the watch face issue
I suppose what I mean is, like a web browser, You make the interface, and you let people use it as you wish.
No one can sue Apple for you having a ELO album cover on your desktop.
No one can sue Apple for you designing a Rolex looking Clock on your desktop.
They just supply the desktop and you do as you wish. After all it's your device you own with your money.
That's what I hope from the Watch. They supply the interface and a 'watch face kit' and the owner can make their own face if they wish.
I don't like the concept that I can only select from the faces devs make and the ones that pass Apple's approval process.
Say I do want a Rolex looking face. How near to a Rolex look will Apple allow. How can you police how close it looks to something else?