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Well Phil (can’t innovate anymore my ass) Schiller, WHAT IS A READER APP? Define what a “reader” app is in English. I mean an email app seems like the perfect example of a reader app compared to Netflix since you can.. you know actually read emails!

I hope the EU slams them for this. A multi billion dollar corporation can certainly afford to clarify and enforce policies equally.



So why is Netflix, Spotify, etc on the App Store then? Explain that one Phil!

I’m going to step out on a limb here—none of those “Reader” apps are designed for content creation, only consumption.

Not sure I would use an email app that didn’t allow composing emails.
 
Spotify allows you to create and share playlists. DropBox allows you to upload and share files.

Playlists are not content though; just a string of bookmarks. I have a watchlist and ratings in Netflix; but it is not new content.

Dropbox offers a free tier of service; and the iOS app is free and functions with that tier—much like Gmail.

“Hey” is not an email reader app—I can’t access any other email service other than Hey, which does not offer a free tier nor any functionality in the app without a paid subscription. There is no functionality apart from the 14-day trial or paid subscription.

I have downloaded “reader” apps that required a subscription to work (nursing/medical references specifically), and that is how they are available—they are “reader” apps.

The biggest argument I see against Apple is Fastmail, which is an email client for Fastmail’s service only—available for free on the App Store with no IAP and requires a paid subscription to work (or 30-day trial).
 
I wonder when that changed. I signed up for a subscription because I couldn’t do anything but read documents in the app without it.

Ah, now I see. It’s based on screen size. My iPad Pro is bigger than 10 inches.
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But doesn’t it work just like a “reader” app i.e. no IAP required?

Not a developer, but I don’t think the IAP requirement is an issue for non-“reader” apps if there is a functioning free tier of service.

If my grandma goes to the Apple App Store and downloads a functioning app—no problem. If that app developer offers an increase in value for a web-based subscription (not-IAP); cool. However, if my grandma goes to the App Store and downloads an app without the ability to perform any functions, and there is no IAP; she is going to be frustrated with Apple, not Hey.
 
Everyone who is crying about Netflix, Spotify, Microsoft having exemptions - they don't, atleast where I'm based they still use IAP if you don't have subscription with your account, if you do (bought on web) - you are all set
 

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Everyone who is crying about Netflix, Spotify, Microsoft having exemptions - they don't, atleast where I'm based they still use IAP if you don't have subscription with your account, if you do (bought on web) - you are all set
Those screen shots aren’t right or updated. At least not for Netflix and Spotify. Though Spotify has a free tier so you can sign up in-app but they don’t offer IAP anymore.
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I’m going to step out on a limb here—none of those “Reader” apps are designed for content creation, only consumption.

Not sure I would use an email app that didn’t allow composing emails.
Not a developer, but I don’t think the IAP requirement is an issue for non-“reader” apps if there is a functioning free tier of service.

If my grandma goes to the Apple App Store and downloads a functioning app—no problem. If that app developer offers an increase in value for a web-based subscription (not-IAP); cool. However, if my grandma goes to the App Store and downloads an app without the ability to perform any functions, and there is no IAP; she is going to be frustrated with Apple, not Hey.
It seems pretty obvious Apple was having issues with certain big name companies like Amazon, Spotify and Netflix and so the gerrymandered a policy to accommodate those apps because the threat of Netflix or Spotify leaving their platform was something that would not be good for Apple. There is no good reason why a content consumption app can bypass IAP but a content creation app can‘t other than Apple competes in the former and not really in the latter. Bottom line is Hey thought they were submitting an app that conformed to the App Store rules and Apple agreed until all of a sudden they didn’t.

If Apple really wants to solve some of these developer headaches and PR nightmares they can allow developers to offer their own payment method in-app along side Apple’s IAP and they can allow developers to offer upgrade pricing. I’m not convinced they’ll do it without being forced since services revenue is now the main goal of the company and the biggest percentage of services revenue comes from IAP.
 
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Those screen shots aren’t right or updated. At least not for Netflix and Spotify. Though Spotify has a free tier so you can sign up in-app but they don’t offer IAP anymore.

Open the app on AppStore, scroll down, you will see the IAP details for each app, if they don't offer it through UI anymore, maybe, that I can't test as I have active subscription.

I'm with Apple on this, as a developer, I can imagine the expenses involved with maintaining iOS and the EcoSystem, so Hey just wants to have app on iOS, make profit from subscription only service and use all the tools and platforms for 99$ a year for multiple apps that Apple needs to maintain and R&D for them. If they want free stuff - develop web based UI.
 
Open the app on AppStore, scroll down, you will see the IAP details for each app, if they don't offer it through UI anymore, maybe, that I can't test as I have active subscription.

Mabye if you would read/listen, as already mentioned several times, there is no IAP, yes, it says it on the screenshots but Netflix/Spotify removed in app purchases. The App store descriptions are out of date.
 
Of course there is a money element, but it's a lot more nuanced than that.

First off, I don't think Apple is doing this specifically for the services revenue to pad their bottom line, nor is it a new development spurred on by slowing hardware sales.

Rather, the simple reality is that the iOS App Store costs a lot of money to run, most apps are either free or monetised in a manner that do not generate Apple any revenue (such as ads), and really, the key source of income for the App Store besides the $99 annual developer fee (which again, is waived for enterprise, education and governmental organisations) is really from paid apps / subscriptions.

You can argue - why then does Apple not insist on a cut when a consumer books a ride via Uber, or orders something via Amazon, or buys clothes from Lazada? I would counter that it is precisely because Apple elects not to get any money from any of these transactions that they have to stand firm on this issue because already, so many developers are moving from one-time paid apps to a subscription model, and encouraging their customers to bypass iTunes so they can keep 100% of the subscription revenue. There comes a point where Apple has to put its foot down and establish a precedent here and now (even if the timing is extremely bad, given that WWDC is the following day), lest you open the floodgates for even more developers to do so, which in turn means less money for Apple to sustain the App Store.

Yes, you will point to the elephant in the room - spotify and Netflix. This doesn't make it acceptable by App Store rules; it just means that Apple hasn't come for them. Yet. Maybe Apple never will, but it doesn't mean you throw your entire rulebook into the dustbin just because. I think this goes back to Steve Job's vision of the App Store originally being a market for paid apps, and subscriptions were more the exception than the norm.

I admit I don't know how much it costs to run the App Store, but I am willing to bet that developer fees alone don't even come close to covering it, and I suspect the App Store isn't as profitable as some critics are making it out to be.

The problem then comes as to how to charge developers "fairly", and I don't think there is one right answer to that. You could increase the developer fee, but then that will raise the bar for developers who want to release apps for the App Store, especially when you consider that Apple reaches out to young budding coders who may still be in school themselves. Exactly the opposite of what you are trying to achieve here, which is to make the App Store accessible to as many developers as possible. Not to mention that if this may cost you to lose developers to the point where you rake in even less money as a result.

Billing developers a percentage of their earnings seem like they are being penalised for their success (you earn more, you pay more, just like taxes), and some could argue that it is the rich who are subsidising the poor here. So again, you have winners and losers, just that a different party is left holding the hot potato here.

One might argue that Apple could afford to subsidise the App Store using iPhone profits, but when you have a loss leader, the temptation is arguably always there to try and cut costs wherever possible, and payroll would be the first obvious place to start, which then has a trickle-down impact on the efficacy with which the App Store is maintained and run (not saying it currently is, but it's still much better than say, the google play store).

It will be interesting to see if Apple will say or introduce any new measures during WWDC to address this particular phenomenon. I can see them relenting and allowing companies to put messages in the app informing users of alternate means of subscribing. I suppose subscription % may have to be lowered as well (perhaps to 20% or even 15%?) in the first year, rather than expecting companies to wait it out till the 2nd year?

It's not so straightforward as "Apple - greedy, Developer - victim".
It’s not that Apple hasn’t come for Spotify and Netflix - at one point they did offer IAP - it’s that Apple created a whole new category specifically so they wouldn’t leave. Which brings up a good question: who needs whom more? One could argue Apple needs them more than they need Apple. Hence the creation of a “reader” category of apps that can bypass IAP altogether. Yes the majority of apps on the App Store are freemium either free with ads or free with IAP. Again it’s Apple’s choice to allow freemium apps vs having a policy that every app must cost something, even if its just 99 cents. I would argue they’ve done this because they know there would be a lot fewer app downloads if every app cost money. And no doubt they are making a boatload off of IAP from games and people paying to remove ads. But would anyone outside of Apple execs (and wall street investors) consider that to be an insanely great product? Sure it might be a big revenue generator but I wouldn’t call it a great product. I‘ve got to believe services margins are pretty big. No way would Wall Street be pushing for more and more services revenues if the margins were thin.
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If you don’t know, then why did you state a couple paragraphs up that the iOS App Store cost a lot of money to run?

Apple gets a lot of money from IAP. Just imagine all the people buying supercell gems. For operations, the storage and service itself for the store is very static. If you work in the field, you would know what that means. I don’t question that it costs money to operate, but I am doubtful Apple runs it on razor thin margins.
I would bet Apple Music is not very profitable (hence why Spotify is really pushing into podcasts and creating a ad network). I would be curious to know what the margins are on Apple Arcade and Apple News+. Are they just loss leaders to sell more phones and grow the top line services revenue number?
 
Mabye if you would read/listen, as already mentioned several times, there is no IAP, yes, it says it on the screenshots but Netflix/Spotify removed in app purchases. The App store descriptions are out of date.

Just installed spotify, to test, you are right, but you can use the app for free and in premium details (screenshot) they don't list pricing and don't have links to website. Only text that says - more details on official website. Meaning user has to close spotify, open safari, login, select plan/card details etc., return to spotify manually - all allowed for every app in AppStore. You can't direct them to other purchasing place, but you can give info and say "more details available elsewhere".
 

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Just installed spotify, to test, you are right, but you can use the app for free and in premium details (screenshot) they don't list pricing and don't have links to website. Only text that says - more details on official website. Meaning user has to close spotify, open safari, login, select plan/card details etc., return to spotify manually - all allowed for every app in AppStore. You can't direct them to other purchasing place, but you can give info and say "more details available elsewhere".

By the way a lot of the language used in the Spotify app has been given a pass since Spotify filed their Antitrust complaint.

Apple was, at one point, blocking Spotify from mentioning promotions within the app.

 

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By the way a lot of the language used in the Spotify app has been given a pass since Spotify filed their Antitrust complaint.

Apple was, at one point, blocking Spotify from mentioning promotions within the app.

So Spotify was playing fast and loose with app store rules? Is Spotify the cause decelebre of the issues with app store? (It's not)
 
I would bet Apple Music is not very profitable (hence why Spotify is really pushing into podcasts and creating a ad network). I would be curious to know what the margins are on Apple Arcade and Apple News+. Are they just loss leaders to sell more phones and grow the top line services revenue number?

I would also hypothesize that Apple Music is not as profitable due to all the licensing debacles in the music industry. I do think Apple has a slight advantage due to the iTunes store and whatever existing label/partner relationships that have there. Podcasts are something that are usually owned by the creators themselves and not the record company, so I can see why there has been movement there in the past few years. It's also much easier nowadays to run a podcast from home without renting a studio.

Based on the news and anecdotal experiences from people for Arcade and News+, I agree that it's a rhetoric to sell more phones and grow the services revenue number. When you look at the earnings report, the services category is very broad, and its "other services" sub-category is even more vague. I would guess that bucket just holds all the services (incl. News+/Arcade) because (currently?) it's too small to itemize and spin for investors.
 
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How much does Safari/WebKit support progressive web apps? I’ve heard stories that Apple is not very supportive. I suppose because it would threaten native apps. But I don’t know enough about it and not everything you read is always accurate. 🙂
 
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How much does Safari/WebKit support progressive web apps? I’ve heard stories that Apple is not very supportive. I suppose because it would threaten native apps. But I don’t know enough about it and not everything you read is always accurate. 🙂
I don't know how well Apple supports it but if it gains popularity on other platforms, Apple might have a choice but to support PWA's.
 
I don't know how well Apple supports it but if it gains popularity on other platforms, Apple might have a choice but to support PWA's.

I recall at one point Apple (circa 2007) was trying to be supportive of PWAs. Your link also has the author talking about what Safari/Webkit support (https://love2dev.com/pwa/ios/).

You can still write PWAs right now to get it out the door, but native is going to be what most will prefer.

Seems like the blog is negating the consistent user experience that Apple wants on iOS. But with so many users and Dev’s, there’s always an opinion to be had.

That isn't the point of the article. Anecdotally, the "user experience" of the app store is pretty atrocious for discovering apps/games. If consistency is supposed to be bad, then winner winner chicken dinner. I have to usually look on Reddit, YouTube, and various websites to find things that may be of interest.

The author's point is the marketing that these devs do on the web and social media is what drives a lot of traffic to the app store.

I think there might be some cause to reflect over.
 
How much does Safari/WebKit support progressive web apps? I’ve heard stories that Apple is not very supportive. I suppose because it would threaten native apps. But I don’t know enough about it and not everything you read is always accurate. 🙂
Pretty poorly. Probably the clearest example of Apple dragging their feet on PWA features is Safari website notifications, which have been supported on macOS since 2013 (with Mavericks) and still aren’t supported on iOS. (The macOS implementation is not standards-compliant, either.)

There’s no justification for it other than Apple views giving web apps on iOS comparable capabilities to native apps as an existential threat to the App Store.
 
Netflix has in app purchasing, as does Disney +, Amazon Prime and Spotify. Not sure what all the fuss is about.

Spotify and Netflix don't have it.. idk about Disney+ nor Amazon Prime. Also they are not allowed to show you how you can get a premium subscription. You need to figure it out on your own.
 
I'm not quite getting what Phil is saying. Let's say Hey writes a free app that can only READ emails. In order to be able to compose and send emails, you would have to signup on their website, paying a fee to them (therefore no cut for Apple). At that point, you would get the full functionality of the app that you have already downloaded. Would that be allowed?
 
They did. It's called Windows RT, and later Windows 10 S. You have to use Edge as well.

If the device was ARM, the bootloader was locked into Windows.

It was in direct response to Chromebooks and Android tablets, and adopted the same business model as Google: free OS supported by the content they sold. Because it came on extremely low-end devices, people understood this.
You can disable S mode. Can you do that on iOS? No.
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There is a $99 fee for the Windows App Store and Microsoft takes a 15% cut for in-app purchases, actually. Apple doesn’t allow apps to be sideloaded from the web, Android does.
The point is that you don't have to use Windows App Store. We are not allowed to install programs that we want on iOS unless Apple puts it in their store.
 
I'm not quite getting what Phil is saying. Let's say Hey writes a free app that can only READ emails. In order to be able to compose and send emails, you would have to signup on their website, paying a fee to them (therefore no cut for Apple). At that point, you would get the full functionality of the app that you have already downloaded. Would that be allowed?

Yep, I also believe you’d need to be able to create the email account within the app.
 
The options presented in the review email:
  • Offer IAP (easy mode!)
  • Make the app function as an email app with support for standard IMAP and POP accounts.
The IAP pathway is simple enough, offer IAP for the iOS users and you're fine. Others can bring in their own subscriptions but iOS users should be given an iAP option. Fastmail seem to be going this way after a similar request.

The second is disconnecting the app from the paid digital service. Essentially if the app isn't explicitly tied to just the service then the subscription for the service isn't required to be purchased via IAP. I would doubt they're going to go that way but it is presented as a way forward. Since it would be a generic mail client, in Apple's words consistent with it's marketing as an email client, then there would be no issues.

My read of the Twitter stream linked above is more megaphone negotiations with a company that really doesn't have much to lose by ignoring them. The original rejection email offered a pathway to figure out how to make the app compliant ("We are here as a resource as you explore these or other ideas to bring the Hey Email app within compliance of the App Store Review Guidelines and terms") which they chose to ignore and try to use Twitter to get their way. They're continuing to try to negotiate via Twitter even after it's clearly failed for them, they got a reaction but that reaction was doubling down on their rejection. I'm not sure I'd be as adversarially spoken as the tweet is stated but that's just me.

I also wonder given the statement from Fastmail that Apple had asked them to add IAP that if Hey have asked Apple for an exemption during the trial and then later complied if things might have gone differently. However the conversation seems to have been brought onto Twitter instead of being completed directly with the last tweet making clear they wouldn't implement IAP. The email from Apple doesn't seem to shutdown conversation but be a basis for further conversation, on the other hand the reactions online seem to be trying to force a conversation and losing.
 
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