The cynic in me says Apple is assuming the Supreme Court will rule to overturn more than a century of first-use doctrine and law in the John Wiley & Sons. vs Kirtsaeng case. Wiley, a textbook publisher, is trying to get the courts to rule against peoples' rights to resell any copyrighted work, and the lower court that heard the case has ruled so broadly in Wiley's favor, indeed, far beyond what they were asking, that the implication is yard sales, eBay, Craigslist etc., would be illegal for any copyrighted item produced outside the United States; books, phones, computers, cameras, and, yes, movies on optical media.
Among other things, being completely banned from selling used imported goods without the manufacturer's permission would take away a major advantage for physical media. If all you can really do is rent something anymore, may as well make it convenient. Not to mention cut out the foreign printer of the media.
By the way the Supreme Court hears arguments in the case on Monday October 29. If you want to preserve your right to sell your used stuff or buy used stuff, I suggest you Google the following, Kirtsaeng Day of Action, Owners Rights Initiative, and YouveBeenOwned.org, and see what to do.
