- Apr 12, 2001
Despite the massive success of the App Store, the actual app approval process has been a constant source of criticism for Apple. A couple of well known developers have recently quit from developing iPhone apps altogether due to the process. Businessweek recently interviewed Apple's senior vice-president of worldwide product marketing Phil Schiller who predictably defends the process:"We've built a store for the most part that people can trust," he says. "You and your family and friends can download applications from the store, and for the most part they do what you'd expect, and they get onto your phone, and you get billed appropriately, and it all just works."
Schiller goes on break down the major types of rejections. He explains that 90% of rejections are due to technical errors or bugs while 10% of rejections are due to inappropriate or illegal content. Meanwhile
Article Link: Phil Schiller Defends App Store Approval Process