EVEN THEY want to know it.
Because they want to copy it!
Actually, no. Your correction suggests that the quote was a question. The OP is correct (but without the space between " and ?)
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Phil Schiller on History of the iPhone, Advertising, and Market Research
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Because they want to copy it!
Actually, no. Your correction suggests that the quote was a question. The OP is correct (but without the space between " and ?)
But it was noted that 1000 directly reported to him, not that there were 1000 under him
"Apple brought up market research in this case to point out how important design is to consumers, 85 percent of whom, according to Apple's own 2011 study, said design and appearance were important."
Yes....Yes it is. Now PLEASE give us something in September that DOESN'T look like a stretched out 4S.
Yes....Yes it is. Now PLEASE give us something in September that DOESN'T look like a stretched out 4S.
Wow! During the trial, Samsung is trying to find out what the next iPhone will look like so they can copy.
Not hard, unless you're a lawyer cherry picking responses. A clone looks good enough at a distance to get a sale but will be revealed for what it is in up-close examination and touch/feel. Up close examination isn't required to make a sale, especially in a world populated by people that call a WinCE device a Palm Pilot (my own sister) and all tissues "Cleenex" and all photocopiers "Xerox." Brand confusion matters because the people doing the shopping aren't always aware of the difference between "the brand that attracted them to the market" and "the brand that they see in the store" (or clicked the "Order" button for... or more commonly, bought for a third party as a gift).
When you attempt to utilize the knock-off, that's when you ask "I don't know why everyone is so excited about these things" when the thing in your hand isn't the actual thing people are excited about.
Wow! During the trial, Samsung is trying to find out what the next iPhone will look like so they can copy.
No. I don't think that was the purpose at all. I think the purpose was to further the idea that products evolve.
Want to be any more racist? Your "American" iPhone was made by Chinese people, in China, utilizing their manufacturing expertise. Using parts designed by Americans, South Koreans, Brits, Japanese and so on.
Schiller went into how the company performs market research on what were the buying motives of EXISTING APPLE CUSTOMERS, not a controversial topic given the fact that late Apple co-founder Steve Jobs once pooh-poohed such studies FOR NEW PRODUCTS.
Jobs was saying the company would design NEW products people didn't even know they wanted yet, so APPLE didn't do market research on NEW products.
Jobs was saying the company would design NEW products people didn't even know they wanted yet, so APPLE didn't do market research on NEW products.
Under you is different to directly reporting to you though. One usually does not report to their bosses, bosses boss. They just report to their boss, who reports to their boss etc etc up the chain of command.
There is only 2 ways what Forstall said could be true.
1. Apple allow their staff there to jump the chain of command.
2. Forstall does have 1000 staff he is the direct boss of.
Isn't it possible that Apple is flatter then you think? For example, there could be teams of designers that work together without a "boss" among them; like how a group of ants work together to get the beetle down the hole without a "boss ant" directing the work.
20 design teams of 50 members, or 50 design teams of 20 people, and you have 1000 people.
I'm not saying that's how it's done at Apple, but Apple isn't a normally organized company.
Who's to say that the early iPhone prototypes didn't support Flash. It wasn't until they found how power hungry and unstable Flash was degrading the user experience that they threw Flash under the bus.
To improve the "Internet Experience" most of the other phone OS' are dumping Flash overboard now too.
$933 million in 2011 for marketing??? and they come up with "the genius".
That total doesn't break out costs at a granular level for print & televised creative, network ad placement, print ad placement, outdoor advertising etc. the back cover of the NYT tech section or the weekly Businessweek back covers, etc cost a pretty penny. Heck, I know for a fact that one of their massive billboards in Chicago costs $85,000 per month just to rent, not including the high quality weatherproof oversized print costs. Of course I'm only discussing US ad spend, factor in global spend and 933 million seems about right. Don't worry about Apple though, they're running at a profit of 4 million an hour so their total ad spend is only 9.71875 days worth of profit! There's a lot more to their marketing than the trio of "genius" ads.
$933 million in 2011 for marketing??? and they come up with "the genius".
Make mention of what the other guy doesn't have in their ecosystem...SMART!
Tell the customers they are not alone when they encounter anything that seems more daunting then it may be... SMART!
Help prospective new customers overcome their fear of something new and different... GENIUS!
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Depends on what you're working on. I've had to report higher-up in the chain of commands on a few occasions myself, even as a non-management position. Yes, over my boss, over my bosses' boss, etc..
3. Forstall micro-manages like Steve Jobs and has non-management report some things to him directly.
$933 million in 2011 for marketing??? and they come up with "the genius".
Did you ever use iOS ?
Takes a lot of money to make people buy into that, AND pretend to like it .
Did you ever use iOS ?
Takes a lot of money to make people buy into that, AND pretend to like it .
Yes, I am currently using 6 (Beta). I have been an iPhone user since the 3G. I have loved everyone of my iPhones. Each gets better and better. I love but was truly let down by these commercials.
They scream, "macs are hard to use!" Maybe if they showed the genius helping the guy make a card for his wife.... I mean I have done this and ordered it in less time than the commercial. Granted I had an idea in my head and I had used iPhoto before.
As for all the other comments on my post I realize that marketing cost money paper, video, blah blah. I guess I was looking for that "1984" moment... I mean this was during the Olympics.
Correct, but change for the sake of updating a design that's almost 2 years old, is very good design. It's a beautiful design...but beautiful designs are updated with different beautiful designs because the public is getting tired of looking at the same style. I'm not buying that the 4's design is so perfect and beautiful that it shouldn't be changed. Apple and Ives have more then enough ability to give us something brand new that's just as beautiful.