Phil Schiller on iPhone XR Display: 'If You Can't See the Pixels, at Some Point the Numbers Don't Mean Anything'

Discussion in ' News Discussion' started by MacRumors, Oct 22, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Engadget's Chris Velazco recently sat down for an interview with Apple's marketing chief Phil Schiller to discuss all things iPhone XR. We've rounded up some of Schiller's comments about the device below.


    What the "R" stands for in iPhone XR:
    How the iPhone X led to the iPhone XS, iPhone XS Max, and iPhone XR:
    Making sure the iPhone XR is still "the best phone":
    Expanding on that:
    Addressing concerns about the iPhone XR's lower-resolution display:
    As far as the iPhone XR launching over a month after the iPhone XS and iPhone XS Max, Schiller simply said "this is when it's ready."

    iPhone XR pre-orders began last Friday in over 50 countries. The first deliveries to customers and in-store availability will begin Friday, October 26. The colorful device starts at $749 in the United States.

    Full Article: With the iPhone XR, Apple broadens its 'best'

    Article Link: Phil Schiller on iPhone XR Display: 'If You Can't See the Pixels, at Some Point the Numbers Don't Mean Anything'
  2. Baymowe335 macrumors 68040

    Oct 6, 2017
    He's right. iPad Pro 10.5 is 264PPI and looks fantastic.
  3. Zandros macrumors member

    Sep 1, 2010
    You're not wrong Phil, but I can tell you that I can in fact see the pixels on a 326 ppi display, especially when I use it in bed.
  4. sundog925 macrumors 6502a

    Dec 19, 2011
    what's PPI? i only know basic marketing ploy names like retina, super retina and liquid retina, oh my!!
  5. zorinlynx macrumors 603


    May 31, 2007
    Florida, USA
    Also, the 5K iMac's display is 218PPI and you really have to get close to the screen to see pixels.

    If anything, I'd rather have the lowest number of pixels needed to not see the pixels. This results in the best performance possible since the GPU is pushing less data per frame.
  6. AngerDanger, Oct 22, 2018
    Last edited: Oct 22, 2018

    AngerDanger macrumors 68040


    Dec 9, 2008
    Think the XR screen is too low-res? I managed to find an instructional guide on a particularly unstable Apple support page.

    1. Firmly grasp the XR in your dominant hand.
    2. Move it a little farther from your bloody face.


    If you're unable to follow the instructions above, there's an Optimal iPhone XR Viewing Distance (OIXVD) spot check your friends can perform on the fly. Apparently, your pose should approximately match the illustration below:

    Optimal iPhone XR Viewing Distance.png
  7. Tsuchiya macrumors 68020


    Jun 7, 2008
    I don't think Apple should try and go for the "more affordable" angle when it comes to a $749 phone...I mean it's technically true considering their flagship starts at $999, but's $749.
  8. RogerWilco macrumors 6502a


    Jul 29, 2011
  9. yesjam macrumors regular

    Jun 6, 2014
    Look at a stock iPhone display versus an aftermarket iPhone display with exact same on-paper specifications. There are massive differences. Certain things that make a display look better - e.g. contrast ratio - are virtually unquantifiable in terms of numbers (1000:1; 10,000:1, 1,000,000:1; these figures are basically meaningless in terms of their translation to observable quality). Like Schiller says, the only way to judge a screen is to look at it.

    To my eyes Apple ships the best LCD screens on the market across all product lines.
  10. phr0z3n macrumors member


    May 15, 2011
    My iPhone 8 has the same PPI as the XR and I think it looks fine.
  11. bladerunner2000 macrumors 68020


    Jun 12, 2015
  12. keysofanxiety macrumors G3


    Nov 23, 2011
    They did!
    They changed the iPhone from thin to thinR. :p

    (I'll get my coat)
  13. Whoakapi macrumors 6502

    May 26, 2010
    The whole 400/500+ PPI on smart phones is somewhat pointless.
  14. NIKKG macrumors 6502


    Feb 23, 2012
    He is right, once your eyes can't detect the difference, than you're just wasting extra battery life and graphics performance for no reason other than to play the specs game.
  15. Scottsoapbox macrumors 6502a


    Oct 10, 2014
    And yet they increased the PPI for the X and XS... Apparently Apple's design team could still see the pixels.
  16. tromboneaholic Suspended


    Jun 9, 2004
    Clearwater, FL
    I'm not a huge fan of Phill, but he is right about this.
  17. thering1975 macrumors regular


    Jun 5, 2014
    but can ya watch even 1080p youtube on it, nope. PPI is a misleading reference when (according to macrumours text) they were discussing resolution, i cant see the pixels on my 4k tele, but i sure as hell can tell the picture quality between that and 1080p
  18. pika2000 macrumors 601

    Jun 22, 2007
    Unless you put the screen right in front of your eyes, that's BS.
  19. Scottsoapbox macrumors 6502a


    Oct 10, 2014
    If you can't see the iPhone, then it's thin enough.
  20. frou macrumors 6502


    Mar 14, 2009
  21. sinsin07 macrumors 68040

    Mar 28, 2009
    In order for anyone to comprehend Phil’s statement on affordability you need to first enter Apple’s Reality Distortion Field.
    Then it will make sense.:p
  22. Mac Fly (film) macrumors 65816

    Mac Fly (film)

    Feb 12, 2006
    Technically he said more affordable, not affordable. But yeah, he's a millionaire like all the other Apple execs, and financially they don't live in the real world.
  23. StellarVixen macrumors 65816


    Mar 1, 2018
    I can distinguish individual subpixels at 500+ PPI.
  24. Unami macrumors 6502a

    Jul 27, 2010
    when making that comparison, do you rule out that a lot of 4k material also comes with a higher bitrate and in another color space ? personally i prefer 720p at a high bitrate to heavily compressed 1080p...

    (and yes, 4k usually looks sharper, even if you can't see the individual pixels)
  25. subjonas macrumors 68000

    Feb 10, 2014
    Not sure he’s being totally forthcoming here.

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