Of course I love apple. I have a new MBP, an IP5, a Ipad3 and just ordered a Ipad mini. But I just had to laugh out loud at the presentation of the Imac by Phil. I wonder how many times he rehearsed positioning the demo model to the exact angle that prevented everyone seeing the bulging back, instead of the side. It reminded me of the old slight of hand game where the huckster moves 3 pods and you have to guess which one the pea is under. Even the Apple video of the event shows a full on shot of the back, where you can't see the bulge. I love it. We are so getting screwed by this salesmanship!!! And we probably love it. Don't forget, in our loyalty to Apple, they are doing everything in their power to separate you from your dollars.