For anyone thinking I targeted my post at customers, I apologize, that is not the case.
The post was targeted at someone who said they are an Apple employee, and I was merely surprised to learn someone who has been educated, to still have problems.
As the OP said: they just "stop working"! As a customer I don't care whether that's because the very obvious "the wire comes loose", the "chip has exploded" or whatever technical reason!
For me "they just stopped working" - and that's all I care about! That, plus that Apple will immediately apologise and replace the cable - pronto!
I expect a cable to last forever (and expensive one as the lightning ones for sure)!
The OP did say that. Please note I didn't quote the OP.
I'm sure you don't care, and that's fine, of course you don't have to understand the technical reason.
I don't think it's wise to expect anything to last forever. Whether it be a house, car, furniture or electronics. There is a proportional level of expectation for the price you pay and the lifespan. So I am not disagreeing it should see you through your use of the products. Just don't expect it to last forever, is all.
What?! I expect to be able to "stuff a cable into my handbag" as much as I want and how I want it!
So you admit - as an apparent Apple employee - that your Lightning cables were not designed to last during "normal daily operations" such as "stuffing the cable away"?!
I tell you what: I "stuffed cables into my handbag" - well, pockets, tiny little drawers, you name it - and they never "stopped working"!
You can expect what you like, but stuffing a cable isn't really taking care of it. I don't speak as an Apple employee, but just as somebody who throughout their whole life, has loved electronics and moves cables on a daily basis (home, relatives and friends homes). I, I'm sure like most others, are aware when their is strain on a cable that wouldn't do it too good. I have frayed a few cables over the years by trying to put them in a position they don't quite want to be. All I'm saying is this can happen in a handbag too, quite easily.
Earlier you speak about that the cable is so expensive. I say if it's at a cost that you wouldn't want to replace it, then make sure it's kept safe.
And now you come and tell us to "manage our cables better"! WTF!
Again, I'm not sure why you think I was telling you to manage your cables better. My original post very clearly quotes another member.