They make a nice car, no question. Not everything they do is a huge success though. They've had their failures, same as everyone else. The Justy, for example. The idea was noble enough: A utilitarian AWD mini-wagon, that even someone working at McDonald's could afford. But it had a lot of issues and didn't last long. The
Subaru SVX went like a bat out of hell, but had a history of mechanical problems. Still, the SVX has a cult following today.
There are two things any prospective Subaru owner needs to be aware of. One, is that there is an overhead in terms of fuel mileage, because of the AWD. This is true of any AWD vehicle. So, if you commute a long distance, or need to drive a lot, fuel costs have to figure into your plan.
The other thing is harder to pin down. Because of the AWD, there is a strong temptation to get over-confident when there is some snow on the road, or during a heavy rain. You need to be award of this, and "beat it back". The AWD will get you through the snow, (sometimes, DEEP snow!) but you can't get too over-confident. The laws of physics get nasty, when people try to ignore them.