Pioneer Talks CarPlay: Working with Apple, Pricing, and the Future

Discussion in ' News Discussion' started by MacRumors, Apr 24, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Following last month's formal introduction of Apple's CarPlay system for integrating iPhones with in-dash vehicle systems, there were some questions about whether the feature would be able to make its way to aftermarket products or if it would be limited to auto manufacturers putting it into brand-new vehicles. That question was answered earlier this month, with both Alpine and Pioneer announcing their plans to launch CarPlay-compatible systems.

    Pioneer appears to be in the best position to move quickly with CarPlay, as its latest NEX systems already include CarPlay-compatible hardware, which will be enabled with a firmware update expected in early summer. In contrast, Alpine will not be launching its CarPlay support until the fall as part of new product debuts.

    MacRumors recently spoke with Ted Cardenas, marketing vice president in Pioneer's car electronics division, and he shared a bit of perspective about CarPlay and its development. Far from being taken by surprise by Apple's CarPlay announcement last month, Cardenas notes that Apple signaled to Pioneer that there would be coming changes to in-car connectivity even prior to last year's Worldwide Developers Conference, where Apple first showed what was then known as iOS in the Car as part of its iOS 7 preview.

    According to Cardenas, development picked up in earnest in July of last year, with Apple putting together a dedicated team to help car manufacturers and aftermarket electronics companies build out their CarPlay support. Unsurprisingly, Apple took a fairly hands-on role in the process, sharing specifications and other information to assist Pioneer with its work.

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    Article Link: Pioneer Talks CarPlay: Working with Apple, Pricing, and the Future
  2. OldSchoolMacGuy macrumors 68020


    Jul 10, 2008
    Buy the new AppRadio 3 when it was released last fall and they're not going to support it. Not happy.
  3. iMerik macrumors 6502

    May 3, 2011
    Upper Midwest
  4. afro-ninja macrumors member

    Jan 27, 2013
    I get that it can't be the cheapest, but how is what's basically a glorified iPhone mirror more expensive than the top-end iPhone?? :confused:
  5. Scott90 macrumors 6502

    Jul 14, 2008
  6. dagamer34 macrumors 65816


    May 1, 2007
    Houston, TX
    And stick the WiFi radio where? Obvious answer of being directly inside the unit is going to lead to very poor performance because of all the metal around it. :rolleyes:
  7. Tankmaze macrumors 68000


    Mar 7, 2012
    the faster they market it the better their revenue :D
    I would be the first to buy when this thing comes out.
  8. JAT macrumors 603

    Dec 31, 2001
    Mpls, MN
    Well, it does have several things that a phone doesn't. Like an HD radio, audio amplifier, larger screen, DVD player, etc. But yeah, these things are pretty high priced. A better comparison IMO is to a home audio device. So, how can one of the best home receivers around be MSRP $1300 (Denon X4000), and some of these little car devices are more?
  9. alectheking macrumors 6502a

    Mar 9, 2010
    I hope they're true to their word about getting the integration right. I've been looking into a head unit, but was waiting for CarPlay news. If they have it working great on that 8000 series I'd love to get me some capacitave touchiness in my dash.
  10. JAT macrumors 603

    Dec 31, 2001
    Mpls, MN
    Not sure if serious....
    Car receivers have external antennas. Plural, in the case of products like this.
  11. KanosWRX macrumors 6502

    Jul 14, 2008
    Would be much cheaper if they just used a "dumb" screen where the phone pushes video to the screen instead, kind of like apple tv but for cars. Then the apps could just do all the processing and what not on the phone and send it to the display. But no, that would be the logical choice. Then you could have other companies send their content to the screen in the same way so your no locked into a particular phone company. I am so disappointed by what the cell phone companies decided to do with the in car infotainment... just not what's best for the consumer.
  12. Spock macrumors 68000


    Jan 6, 2002
    A new Pioneer head unit with CarPlay may finally allow me to replace my aging Ford Sync system in my car, I know that it can all be retained using adapters but that's just an expensive hassle.
  13. taptic macrumors 65816


    Dec 5, 2012
    I don't think I would go out and find a car with this in it. It would be nice if the car I wanted included it, but so far it just doesn't seem all that exciting... just me?
  14. Radio macrumors 68000

    Mar 5, 2012
    Central California
    Okay I love apple but this interface looks ugly as sin

    Car companies should be allowed to skin the icons or do something

    Ugh so ugly
  15. Lionel Messi macrumors regular

    Dec 2, 2013
    Barcelona, Spain
    I'm predicting CarPlay will come out on the 2015 Mustang... What do you guys think?
  16. topmounter macrumors 68020


    Jun 18, 2009
    FEMA Region VIII
    Surely that can't be the actual interface... and does it require a phone to use it?
  17. melbri macrumors member

    Sep 14, 2008
    I was all set to go get a NEX5000 for my 2013 F-150, but much to my disappointment, there is no dash kit for the 2013 F150, other than Metra. Metra is $600 and it puts the head unit quite low, not ideal. Very disappointed.
  18. deathbyart macrumors regular

    Feb 4, 2008
  19. Mac Fly (film) macrumors 65816

    Mac Fly (film)

    Feb 12, 2006
    If they sold 9 million of these in three days the price would come down.
  20. MartinAppleGuy macrumors 68020


    Sep 27, 2013
    Why not just put a retina iPad mini in the centre console, and use Siri for voice commands. An iPhone could also be used as a wireless hotspot while driving for the iPad.
  21. Elbon macrumors 6502a


    Jan 9, 2008
    Boston, MA
    Is it actually mirrored, or does the iPhone use the in-dash display as a secondary (non-mirrored) display? If it's the former, I'm not interested, but the latter would be fine.
  22. nilk macrumors 6502

    Oct 18, 2007
    Correct me if I'm wrong, but isn't that what CarPlay does? It streams H.264 video from the iPhone to the CarPlay-compatible hardware and handles sending/receiving of touch events, and of course audio streaming. Maybe I'm wrong, but that's what reports I've read have said.

    As for lock-in, if it supports MirrorLink (an open standards based equivalent to CarPlay which has existed well before CarPlay), you're not locked in to one company. Many of the newer Android devices support MirrorLink, and it's an open standards so anyone can support it. And Pioneer is planning to support MirrorLink in these devices (if they don't already?).

    That said, I think this part is overblown and may be Pioneer trying to justify selling the NEX, which may be overkill:
    "But CarPlay requires robust technology, and the multi-core processors, significant RAM and onboard storage"

    I would think you'd need little more than a chip for decoding H.264 and some basic hardware. Like you said, the kind of hardware found in an Apple TV I think would be sufficient (along with some basic car audio hardware including a touch screen). I think it would be possible for a reasonably priced (like $350) receiver that has both CarPlay and MirrorLink support to be produced.
  23. melbri macrumors member

    Sep 14, 2008
    I'm not an expert on head units, but a quick look at the Pioneer website seems to show the NEX as different than AppRadio. Look a the specs, NEX offers more than Appradio, this is probably the difference in the price.
  24. Rogifan macrumors P6


    Nov 14, 2011
    Yes, CarPlay is basically iPhone mirroring.
  25. melbri macrumors member

    Sep 14, 2008
    The point is to get your eyes off your phone and focused on driving. The iPhone is just a source device. I agree the cost of a head unit does not need to be in the price range of the NEX units, its just that the NEX units are compatible, on purpose or not, and Pioneer is capitalizing on that. Prices wil come down, unless Apple charges a premium for the licence.

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