Please stop talking about "courage"

Discussion in 'MacBook Pro' started by mmarcus178, Nov 5, 2016.

  1. mmarcus178 macrumors newbie

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    Apr 26, 2010
    #1
    Apple started it of course, claiming that it took courage for them to remove the headphone jack from the iPhone. Then folks on the forum started using the term, either to make fun of Apple, to claim other recent Apple hardware moves were similarly "courageous" or to adopt the word and claim they were now showing courage by jumping ship to a different OS.

    Look. We all know what courage is, and many of us have seen it upfront. Friends who deployed overseas, sometimes taking years to recover from combat injuries. Family or friends who fought against serious health issues, regardless of if they overcame them or not. Colleagues who did the right thing even though it cost them their job or a promotion. First responders who run towards the fire, the chaos, or the crime.

    Apple's use of the word as marketing is forgivable. I think it's in bad taste and makes them look foolish, but they have a long history of this type of "magical" nonsense. But when we adopt the term and start using it as a descriptive term within the context of what computer we use, or don't, we not only justify this type of hyperbolic marketing gibberish, but the word itself suffers some loss of meaning in the process.
     
  2. GBlansten macrumors regular

    GBlansten

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    #2
    It took courage for you to post this.
     
  3. mmarcus178 thread starter macrumors newbie

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    #3
    Womp womp. Didn't mean to sound self-righteous. It just feels like marketing-speak going a bridge too far.
     
  4. AdonisSMU macrumors 603

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    Oct 23, 2010
    #5
    People are so full of themselves that they need to get all melodramatic on a Apple forum about how they are switching to something else because Apple's current business goals don't align with the fact they want things to stay as they always were. When I switch to something I don't go on writing a message about switching. it' clutters up the Mac Forum for people who are looking for real advice to actual device problems or general questions etc.
     
  5. /V\acpower macrumors 6502a

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    Jul 31, 2007
    #6
    I think that it was meant in the same way than "courage of your conviction", which is a legit use of the term courage.

    Doesn't mean you are a war hero, but simply that you are ready to take heat for what you believe is the right thing to do.

    So in that context it simply mean that "they are ready to take the heat associated with the decision to not include the 3.5mm plug".
     
  6. AdonisSMU macrumors 603

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    #7
    When I hear other people use it in the context of them switching to another device it rings hollow. It's like you're the one who has to use the device. There is no courage to be had here. It's of no consequence to anyone else if you decide to use a different product. No one is going to fault you for using what works for you. In Apple's case, they would rather loose a few customers to maintain their vision than to cut corners on their vision.
     
  7. therealseebs macrumors 65816

    therealseebs

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    #8
    Okay, but what is that "vision", exactly?

    Is there anything, anywhere, which articulates this vision clearly enough that if one person says "they'll definitely keep the headphone jack, because headphone jacks are standard and people have expensive headphones", and another says "they'll definitely lose it because they want you to use their new wireless headphones", we can predict which of them is more accurate in advance?

    Because until the actual launch, showing the headphone jack, there was actual dispute over whether or not there'd be a headphone jack. Because some people felt that removing the jack from the iphone 7 was "vision" and showed "courage" and whatnot.

    But consider, if you will, a hypothetical 2017 macbook, where they remove the display entirely, on the grounds that you're not going to need a display because it'll use wireless to connect to your TV. Is that a realistic example of Apple's "vision", or is that a joke? I have no idea. (Contrast with "in 2017, Apple will introduce a new Superflat Mini", which would be nearly the same product as "a macbook with no display".)
     
  8. argentum47 macrumors regular

    argentum47

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    Jun 18, 2014
    #9
    So what word describes Apple's choice of removing the 3.5mm jack on iPhone (where it's much more often used) while keeping it on the rMBP (where it's much less used)?

    Inconsistency and stupidity?
     
  9. AdonisSMU macrumors 603

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    #10
    They are two different product lines...and the MacBook Pro is a larger device and there was room for it. However, I would've liked Apple to get rid of the headphone jack on the MacBook Pro.
     
  10. argentum47 macrumors regular

    argentum47

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    Jun 18, 2014
    #11
    I also would've liked it go on the rMBP too. The 3.5 mm jack without optical on the 2016 rMBP is now pretty much useless even for the professionals they kept it for.

    Also for consistency and courage (on Apple losing profits from Lightning loyalties), iPhone should've gone USB-C as well. Now that's real courage on them.
     
  11. d4rkc4sm macrumors 6502

    d4rkc4sm

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    Apr 23, 2011
    #13
    Oh god i was hoping op would not bring up the military or veterans but he/she did. seriously, some people need to get a life.
     
  12. Wildkraut macrumors 6502

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    #14
    Leave "Courage" Alone! Or was it Britney? Hmm forgot...
     
  13. Abazigal macrumors 604

    Abazigal

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    #15
    The closest I can think of is during the MacBook keynote in 2015, where Apple laid out their vision of a wireless future (the context was justifying the sole port of the MacBook by showing how many common tasks could be done wirelessly).
     
  14. Queen6 macrumors 603

    Queen6

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    #16
    It is, Apple is using the word very inappropriately to suit it`s own ends...

    Q-6
     
  15. seadragon Contributor

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    #17
    Yep... Shoulda used 'braveness" instead.

    People need to lighten up a bit. Everything is taken so seriously around here.
     
  16. neteng101 macrumors 65816

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    #18
    There's courage, and there's stupidity... :apple:'s new MBP is the literal embodiment of both.
     
  17. Ries macrumors 68000

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    Apr 21, 2007
    #19
    You're so full of yourself. Getting all melodramatic about switching post. Can't handle it, don't read them. Isn't that the fanboy mantra? (Don't like it, don't buy it) Ohh, **** they didn't buy it, what do I say now?
     
  18. darkside flow macrumors 6502

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    Aug 11, 2010
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    Toronto
    #20
    False equivalencies, in my opinion. We talk about courage and a "being a veteran" in sports, but no athlete would every consider that courage equivalent to going to war and being an actual veteran. It follows that the courage to do something in a particular industry or with a certain product does not need to be held up to standards of courage in others.

    ** I don't think it was particularly courageous of Apple though. Forward thinking, sort of kind of.
     
  19. dgdosen macrumors 65816

    dgdosen

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    Seattle
    #21
    I'd say it would have been more courageous for them to admit the truthful drop in battery life for a 13" MBP because somebody spec'ed out the hardware to only allow for 6 hours...
     
  20. AdonisSMU macrumors 603

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    Oct 23, 2010
    #22
    I can read, dislike and respond to whatever message I want to. You don't have to like it.
     
  21. Queen6, Nov 18, 2016
    Last edited: Nov 18, 2016

    Queen6 macrumors 603

    Queen6

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    #24
    Apple`s usage of "courage" is at best lacking in taste, at worst insulting; we are talking about the depreciating a long established audio port, nothing more or less. Courage I personally associate with men & women of valour, not a money grabbing corporation, looking to embellish & exonerate itself...

    Courage my arse...

    Q-6
     
  22. Fancuku macrumors 6502a

    Fancuku

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    PA, USA
    #25
    We will stop when Apple stops using ridiculous words and phrases. Their events insult the people's intelligence. A lot of ********* comes out of their mouths.
    For now, I say it took real courage for you to start this thread.
     

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