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Apple started it of course, claiming that it took courage for them to remove the headphone jack from the iPhone. Then folks on the forum started using the term, either to make fun of Apple, to claim other recent Apple hardware moves were similarly "courageous" or to adopt the word and claim they were now showing courage by jumping ship to a different OS.

Look. We all know what courage is, and many of us have seen it upfront. Friends who deployed overseas, sometimes taking years to recover from combat injuries. Family or friends who fought against serious health issues, regardless of if they overcame them or not. Colleagues who did the right thing even though it cost them their job or a promotion. First responders who run towards the fire, the chaos, or the crime.

Apple's use of the word as marketing is forgivable. I think it's in bad taste and makes them look foolish, but they have a long history of this type of "magical" nonsense. But when we adopt the term and start using it as a descriptive term within the context of what computer we use, or don't, we not only justify this type of hyperbolic marketing gibberish, but the word itself suffers some loss of meaning in the process.

Apple is magic... Apple is love!
 

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So what word describes Apple's choice of removing the 3.5mm jack on iPhone (where it's much more often used) while keeping it on the rMBP (where it's much less used)?

Inconsistency and stupidity?
Greed (4$ per one lightning port in licensing fees)
 
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We will stop when Apple stops using ridiculous words and phrases. Their events insult the people's intelligence. A lot of ********* comes out of their mouths.
For now, I say it took real courage for you to start this thread.

Absolutely right on, not sure I can even bring myself to watch anymore of the same, it`s just ****. Watching all the Apple exec`s "high five one another" on what is basically just another basically mediocre product/update , forget it...

Emoji`s & watch-straps, bring it on :apple:

Q-6
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Greed (4$ per one lightning port in licensing fees)

Today it`s just a Rotten Apple, leaving a bad taste the mouth. Apple is fast becoming a symbol for greed, screwing it`s suppliers & customers equally. Apple only serves Apple, equally Apple no longer has my vote....

Q-6
 
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Today it`s just a Rotten Apple, leaving a bad taste the mouth. Apple is fast becoming a symbol for greed, screwing it`s suppliers & customers equally. Apple only serves Apple, equally Apple no longer has my vote....

Q-6
All other companies I've dealt with are greedy (more or less). Otherwise they don't survive long. At least with Apple you get a proper customer service (which can't be said about many other companies that look good on paper)
 
All other companies I've dealt with are greedy (more or less). Otherwise they don't survive long. At least with Apple you get a proper customer service (which can't be said about many other companies that look good on paper)

It`s the way Apple portrays itself that antagonises. Apple`s greed is simply becoming sicking, Apple could do so much more, yet Apple chooses only to enrich it`s own wealth, which is fair enough, equally it no longer sits well with me as the value is lacking for my needs...

Q-6
 
It`s the way Apple portrays itself that antagonises. Apple`s greed is simply becoming sicking, Apple could do so much more, yet Apple chooses only to enrich it`s own wealth, which is fair enough, equally it no longer sits well with me as the value is lacking for my needs...

Q-6
Don't be naive. It's sicking because it's in the spotlight, but honestly it's no different from the rest. And I don't care how Apple portrays itself, the only thing I care about is particular products that fit my needs better or worse than competitors. That's all. There's so much personification of large businesses going on in these forums that it's frightening.

I'd recommend you to filter anything that comes from the marketing dolts like Phil Schiller and stay objective. When so many emotions are related to a simple laptop it's a warning sign
 
Don't be naive. It's sicking because it's in the spotlight, but honestly it's no different from the rest. And I don't care how Apple portrays itself, the only thing I care about is particular products that fit my needs better or worse than competitors. That's all. There's so much personification of large businesses going on in these forums that it's frightening.

I'd recommend you to filter anything that comes from the marketing dolts like Phil Schiller and stay objective. When so many emotions are related to a simple laptop it's a warning sign

That`s the crux of the matter, for my needs Apple is missing the mark, the rest Phil can talk all he wants...

Q-6
 
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