Not really. The VR / AR crowd has been screaming for years that geo-tagged Avatars showing up in AR environments can be used as a form of entertainment and advertising. Now that a big house has finally done it, this will become yet another marketing windfall of multiple AR overlay universes into real space hosted by several competing companies. The Mad Men finally get it.It's just one of the millions of Apps on the App Store and has no relevance to Apple's business. Sure, some kids play it right now, and the rest of us will move on. Pure clickbait content in lack of relevant tech news and no, if memory serves well this site does not usually write front page articles for many apps that happen to be popular someplace.
Now you'll see serious efforts into other fandom fed franchises doing "GPS-based AR" for a bunch of things. The superhero franchises, entertainment promotion, seeing a new model car AR drive down your nearby street, hell I can even see being in a stadium and using your phone to AR overlay a playing field showing stats and arrows of game-play with the right tracking devices around.
We'll be seeing a lot more in the next few years since the AR watershed is finally broken open thanks to Pokemon Go.