Was obvious to me the moment I started playing that this was in the cards, and always was part of the revenue plan. Kudos to them, it's genius! Shoot, haven't caught too much today... 
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I saw a lot of people in late 20s and even 30s playing in NYC last few days. I'm 38 and I am, and I never even had a Pokemon phase.
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This pokemon thing.... it's more of a millennial thing, right?
I dont know anyone - besides millennials - that like this thing.... perhaps because of all the cartoons, video games and merchandising they were bombarded with, as the first generation to be born in a computers' world...
In any case.... addicting games and devices... it's kind of lame, I guess.
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EDIT... btw, MACRUMORS... if one opens this thread on safari, coming from the front page, it makes Safari crash... I think it might be related to one of the images in the story.
I saw a lot of people in late 20s and even 30s playing in NYC last few days. I'm 38 and I am, and I never even had a Pokemon phase.