Personally, I think Gizmodo got what they deserved. I submitted the following comment to their website last week, which pretty much sums up my opinion...
"Honestly, Gizmodo... I'm disappointed with you guys after this whole debacle. And this isn't an effort to defend a ginormous corporation; Apple can do that for themselves. No, instead, I think you guys have acted shady during this entire fiasco. This isn't Watergate, and it's not some selfless act of journalism... It's all about the clicks. About being first. And yes, it's a business... I don't blame you for wanting the scoop. But guess what? Thanks to the law - not Apple's law, but the state of California's - you can't have it. But you took it anyway. The only people that have benefitted from your leak of the new iPhone are Gawker and Apple's competitors.
First off, the dude who found the phone had a legal and moral obligation to try to return it to its rightful owner. But forget morals... He put in only the smallest, most cursory efforts to return the phone. I mean, c'mon... He called Apple's technical support line? Seriously? Even you admitted that it's ridiculous. Why not try returning the phone to the bar owner? (Which, if I lost my phone, is the first place I would have called. And, from my understanding elsewhere, the owner of the iPhone TRIED calling the bar frantically, many times, to no avail.) Gee, that would've been smart. Or, try turning it into the police. Sure, Apple wiped the phone so the guy who found it couldn't check the contacts list and call someone. And you explained how they couldn't track the GPS location due to a bug in iPhone OS 4. But BIG DEAL. Return it to the bar owner, give it to the police... ANYTHING. The guy who found it had MANY more options, and I doubt that, in a court of law, he'd be able to demonstrate a reasonable effort to return the property to its rightful owner. Opening up a technical support ticket with Apple seems like a way for this guy to just cover his own back. He knew, after rummaging through the guy's personal information on the phone and playing with the new OS that this was an unreleased iPhone. And guess what? Despite your protests to the contrary, you did too. Or at least you must have had a reasonable expectation that it was real.
Next up: your involvement. You financially aided a thief by paying him 5000 bucks. And so, okay, let's give you the benefit of the doubt... Maybe you DIDN'T know that this was the new iPhone. (wink, wink) So, you say, okay... let's buy something that could be a knock-off. Well, that's just like buying a television from a guy in a back alley. Sure, the guy who sold it to you didn't SAY that it was stolen... But you'd probably suspect that it could have been. It's up to you, as the buyer, to make sure that you're not purchasing stolen goods. It doesn't matter if the phone was a knock-off at all. You were buying goods that did not belong to the seller. That's called theft.
And personally, I think it's really heinous how you're trying to seem so magnanimous by defending the guy who lost it. Yes, it was an honest mistake. But seriously, it sounds to me like you're writing so much about the poor guy in an effort to make yourselves look better. I'm reminded of Ralph Fiennes in Schindler's List: "I pardon you."
So congratulations, you got the scoop. And you got Apple to admit that it's their property. (Which you returned... Again, how utterly generous and legally upright you were!) Thankfully, for your sake, I doubt that Apple will raise criminal or civil charges against you... But they could, and honestly, they would win. You wrote, in reference to Apple and this entire fiasco, "We'll never forget seeing the strings." Well, I for one will never forget seeing yours. And the shady way in which you do business, and then try to cover your own behinds with lame, disingenuous statements. Good job on getting all the publicity and "hits" from viewers. But from now on, you'll get one hit less."