Politico Europe Uses Apple Wallet To Send EU Referendum Notifications to Readers

Discussion in 'Politics, Religion, Social Issues' started by MacRumors, Jun 16, 2016.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple Wallet was designed to allow users to easily place payment options like credit cards, debit cards, and gift cards alongside tickets and passes from companies like Fandango and EventBrite. However, Politico Europe has decided to try to use the app to deliver news to its readers, reports NiemanLab (via AppleInsider).


    Although the pass is largely used for the EU Referendum, the news organization has been experimenting with breaking news alerts. Earlier today, it pushed a breaking news alert about the death of British politician Jo Cox.

    Kate Day, Politico's editorial director of growth, told NiemanLab that the news site turned to Apple Wallet in an effort to experiment with sending news notifications without developing and maintaining its own app. Currently, Apple only allows websites in Safari to send breaking news alerts on macOS. Politico chose the EU Referendum specifically because they believe users are more open to push notifications if they sign up for the specificity of a topic rather than general news.

    Politico considered platforms like WhatsApp and Facebook Messenger for its project, but thought WhatsApp had scaling issues for publishers while Facebook announced its bot program after Politico began work on the Apple Wallet project. The experiment is a joint effort with ad agency Digitas LBI, which used Apple Wallet to deliver news about the U.K. general election in 2015.

    Day told NiemanLab that although Apple Wallet was an unusual choice for breaking news notifications, the limitations allowed Politico to focus and simplify what they wanted to do and get across with the notifications.

    The Politico Europe EU Referendum Tracker can be signed up for at Politico's website while on an iPhone.

    Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

    Article Link: Politico Europe Uses Apple Wallet To Send EU Referendum Notifications to Readers
  2. garirry macrumors 68000


    Apr 27, 2013
    Canada is my city
    You're telling me Politico can't send mail or make a simple app for notifications. It absolutely HAS to go through Wallet for some reason.
  3. diegogaja macrumors 6502


    Sep 16, 2009
    No. That's not what they are saying. What they've done is find away to send messages without having/maintains an app. Pretty smart if you ask me...

  4. ErikGrim macrumors 68040


    Jun 20, 2003
    Brisbane, Australia
    It also allows for richer notifications. Pretty smart.
  5. JoelTheSuperior macrumors 6502


    Feb 10, 2014
    London, UK
    I'd be curious to see how Apple reacts to this.

    Implementation is genius.
  6. macduke macrumors G3


    Jun 27, 2007
    Central U.S.
    I'd love it if Apple would implement notifications for Safari in iOS because it would make my life so much easier. It's the primary reason why we have an app in the first place. I'd love to just point people to a web app where they can subscribe by setting their interests and location and get notifications from our researchers. But I'll admit, having an app is cool and looks good on my résumé, lol. And it was fun designing and managing what essentially resembles a highly specialized social networking app at a smaller scale. But I'm currently working on bringing about 35 of our websites under one banner and moving the app there too would be nice. We also wouldn't have to build the dreaded Android version next year. I've been having to read up on material design…ugh. I should just pull a Google but in reverse and keep our iOS design when porting to Android. Their users are used to a mishmash of strange interfaces anyway. They could do worse than iOS!
  7. Porco, Jun 16, 2016
    Last edited: Jun 17, 2016

    Porco macrumors 68030


    Mar 28, 2005
    No, 'Brexit' is simply the desired outcome of next week's referendum by people wanting BRitain to EXIT the EU. The referendum next week is to determine whether we remain in the EU, or we decide to leave.

    (EDIT: I am happy to see the story has been edited to make more sense now).
  8. bookwormsy macrumors 6502

    Jul 7, 2010
    I'm surprised Apple lets them do this. I can see them shutting this down real quick.
  9. amirite macrumors 6502a

    Aug 17, 2009
    Yeah that sentence was confusing.
  10. magicschoolbus macrumors 6502a


    May 27, 2014
    Interesting to see what Britain decides. I've read so many different reports that I'm not sure what to believe is better for Britan and the USA (being that this action will affect the US in some way or another).
  11. Mac 128 macrumors 603

    Mac 128

    Apr 16, 2015
    First thought I had. This is not what Apple designed wallet to do, and they don't typically like things being used "off label".
  12. Zedcars macrumors 6502


    Apr 5, 2010
    Brighton, UK
    Correct. The article should be updated as this sentence is misleading.
  13. Nevaborn macrumors 65816


    Aug 30, 2013
    It is an interesting idea and I suppose gives some use to Wallet apart from Starbucks for me.

    Also I agree with others the article needs adjusting. The only real downside to this is no matter what the format of delivery is the information will likely be of the same quality the rest of the campaign has had. Which is little to no detail and lots of scare tactics.

    I know nobody who has been convinced one way or the other by either side. Which is resulting in a vote to stay as it is what people know or increasingly with people I talk to that they aren't voting as they don't feel it will make a difference to what we actually decide to do.

    I was up until 2 weeks ago all for staying in as I thought working together is the way forward. But the interference by world leaders and organisations telling me how I should vote and how it will be the end of civilisation as I know it if I don't vote to stay has really pushed me the other way.
  14. SnarkyBear macrumors regular


    Apr 24, 2014
    So will this be a new mechanism for spam to enter my everyday life? This kind of thing would have me disabling Wallet pretty darn quick.
  15. CFreymarc Suspended

    Sep 4, 2009
    I'm sure there are high level talks on this. The Central European bankers are scared to death of Brexit passing. While they smugly say a Leave vote is the death of the UK, many with their head outside a bank and spreadsheet says the opposite is true.

    It will start and implosion of the EU as the richer nations leave having Brussels holding the bag for the more irresponsible and poorer countries (Greece, etc.) making it a ghetto political union. The Scandinavian nations are already looking at an exit themselves considering how the UK does on their own.

    While many predicated the 21st century would be all about world unity, nearly 20% into it, looking like just the opposite.
  16. fitshaced macrumors 68000


    Jul 2, 2011
    You: I might want to do this
    World leaders: do this
    You: Hmm, Now I don't want to do this.
  17. CFreymarc Suspended

    Sep 4, 2009
    Gives new meaning the line "What's in your wallet?"
  18. ChaMouse macrumors newbie

    Jun 14, 2010
    On the contrary, I think it's a brilliant superior alternative to normal app notification. You can opt to add certain info into Wallet to receive updates.
    Say I want to follow this referendum but not UEFA Euro 2016, I can add EU Reference card to my wallet and only receive update on this. In most apps, you do not have the options to filter notifications.
  19. smacrumon macrumors 68030


    Jan 15, 2016
    Somehow I think this will be shut down. Whether or not it is a genius move at delivering news, it appears to go against the expected user experience of Wallet.
  20. Nozuka macrumors 68020

    Jul 3, 2012
    Hopefully it will push apple to deliver a feature like that in their news app. That way "Wallet" wouldn't have to be abused.
  21. dampfnudel macrumors 68030

    Aug 14, 2010
    Brooklyn, NY
    I'm sure Apple will evaluate this "off the script" use of the wallet app and the potential for abuse.
  22. allenvanhellen macrumors regular

    Dec 8, 2015
    This is not at all what Wallet is for. Gimme one good reason why this shouldn't be stopped.
  23. fitshaced macrumors 68000


    Jul 2, 2011
    Because it's an opt in service
  24. tennisproha macrumors 65816

    Jun 24, 2011
    Can they not use the apple news app to send alerts?
  25. Mac Fly (film), Jun 17, 2016
    Last edited: Jun 17, 2016

    Mac Fly (film) macrumors 65816

    Mac Fly (film)

    Feb 12, 2006
    Brexit has also long since become the shorthand for the referendum itself. After all people are voting for or against leaving. And it's clear the British public would be better off cause all the powerful people are against it. Let's make this the first domino that breaks up the political disaster that is the EU. Way too much power and corruption in a small amount of hands in Brussels controlling too varied a group of countries with vastly different problems and needs this EU thing needs to envision an end in sight and give all varied countries back their own ruling powers. It'd make it far easier to hold our political classes to account and swifter to implement changes that helped each specific countries needs.

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