What do you think the first Apple HQ meeting was like after the 9/12 midnight pre order nightmare: 1. The big bosses were humiliated and heads rolled. 2. A big sigh of relief. Although the website had issues, it was something that Apple anticipated and tried its best to avoid. We had problems but were still able to process a record number of orders. 3. Roaring laughter. We screwed the consumer yet still had record sales. We could do the same thing next year and those suckers would come back for more. 4. Excellent. Our planned shut down went exactly as planned, creating a feeding frenzy that is sure to boost walk-in sales on the 19th. The marketing team drew this play up perfectly!