I've been thinking it means the store will be offering something else that we like to be able to get more or less on impulse. I haven't figured out what it is yet, and I don't think it's necessarily music or video. Makin' me crazy.
I mean... what's like virtual bubblegum or candy or batteries or lotto tix? That Steve & Co have craftily realized they're well placed to roll out?
SOFTWARE....... yum...
You WiFi your purchase because you're having coffee talking up whatever it is with your pals, and three or four of you buy it via WiFi to prove you're really into it and everyone goes home and the thing is DL to your desktop already. Or better yet, you WiFi your purchase and it's an app runs on your f'g iPhone!!
Yes, that's it. WiFi purchase of music is a maybe ok sometime. WiFi purchase of hot new app for iPhone would be way cool. Instantly installed, syncs over to your backup later. Nice for Apple, it won't be 1.99 a pop.