Now that the cat's out of the bag sort of speak, ...
Am I the only one that thinks that marketing Leopard as having "300 + new features" is a big mistake on Apple's part? Combined with the statements from Steve Jobs about "top secret features" this seems to be a bit of a marketing nightmare IMO.
Lots of people have had their interest piqued by the "secret features," but then when they are revealed there is no differentiation between a new capability of TextEdit and a completely new Finder???
Doesn't this just trivialise the really big (read: "actual") new features, at the same time as it makes Apple look foolish for trumpeting something like the new transparent menu bar as a "feature?" And where are the "secret features" anyway? I think I know what a few of them are, but isn't the marketing department supposed to follow up with a laser like focus on what these "secret features" that Steve announced actually are?
I hear lots of new Mac converts talking about this, and believe me, some of them feel quite confused and cheated already.
Personally, I would rather they drop the "300 features" angle and focus on more of a "5 reasons why Leopard blows Vista out of the water" approach. It's not like Apple to have such a loose focus, nor is it like them to trumpet minor revisions to built-in apps as some kind of big "feature."
Am I the only one that thinks that marketing Leopard as having "300 + new features" is a big mistake on Apple's part? Combined with the statements from Steve Jobs about "top secret features" this seems to be a bit of a marketing nightmare IMO.
Lots of people have had their interest piqued by the "secret features," but then when they are revealed there is no differentiation between a new capability of TextEdit and a completely new Finder???
Doesn't this just trivialise the really big (read: "actual") new features, at the same time as it makes Apple look foolish for trumpeting something like the new transparent menu bar as a "feature?" And where are the "secret features" anyway? I think I know what a few of them are, but isn't the marketing department supposed to follow up with a laser like focus on what these "secret features" that Steve announced actually are?
I hear lots of new Mac converts talking about this, and believe me, some of them feel quite confused and cheated already.
Personally, I would rather they drop the "300 features" angle and focus on more of a "5 reasons why Leopard blows Vista out of the water" approach. It's not like Apple to have such a loose focus, nor is it like them to trumpet minor revisions to built-in apps as some kind of big "feature."