Maybe... I've been a big proponent of the Apple TV since I got a 1st gen in 2008, but Apple have seriously been draggin their knuckles with this thing. They could have cleaned up the whole living room streaming box thing several times but each time struck out. I still believe the Apple TV is a great option compared to a TV with AirPlay (and even with an iTunes app that will surely come to all sets once the Samsung exclusivity window runs out). However, for the mainstream audience the concenience of having the main streaming services built into their TV will be enough and I expect Apple TV sales to tail off and nosedive. The big thing about Apple TV is apps - and there just aren't any that are mainstream killers. Infuse is the only non-streaming app I used regularly and I'm sure a similar app will be available for most smart TV platforms soon (if Plex or MrMC aren't already available). Look back to the last WWDC keynote where the Future of TvOS on the second most powerful chip (A10X) at the time and we got... very little - Atmos probably should have been there at the same time as 4K but Apple needed to work with Dolby to enable the Atmos meta-data being passed through in a non-standard way. The fuller integration into HomeKit likewise was probably a holdover from a missed deadline the year before and the screensaver information is hardly a headline feature. Apple just flat-out doesn't know what to do with this thing. Gaming has been mentioned again and again but Apple needs to invest some serious time and money into this to buy exclusives and encourage big developers to release on TvOS and they don't see this as a priority. Gaming on TvOS has already been nearly killed off by the lack of a 'standard' controller and the now dropped "must be playable on the Siri Remote" clause. It's a shame because a 2019 Apple TV with A12X chip and HDMI 2.1 port could have enabled fluid display (120 Hz UI transitioning to 24 Hz film content without transitioning through a black screen) and the "XBox One S-level graphics" of the A12X could have brought Apple right into the gaming market.