I've noticed lately that visiting MR has caused either pop-up ads to show, or a reminder from my browser that one has been blocked. Come on. MR is better than that. No one likes visiting sites that rudely intrude pop-ups on you, or cause you to edit you configurations to not allow pop-ups from macrumors.com (which incidently will hide any reminders of new private messages). Considering the majority of visitors here use Safari or Firefox on OS X, chances are those ads won't be seen by them - so this obviously is not a desperate measure for more revenue. The webmaster obviously knows that. So why the extra annoyance? Advertisement is one thing, pop-ups are another. I guess I just expected a little more from this site, and was a little shocked to see something that low.