Porsche Celebrates Apple's 50th Anniversary With Throwback Race Car Livery

[MacRumors]

Porsche today announced a new collaboration with Apple that will see two Porsche 963 vehicles outfitted with an Apple Computer-inspired wrap in round four of the IMSA WeatherTech SportsCar Championship at Laguna Seca. The event is set to take place on Sunday, May 3.

Porsche says that the one-time design is meant to celebrate the 75th anniversary of Porsche Motorsport and the 50th anniversary of Apple's founding. The wrap pays homage to the Porsche 935 K3, which competed in the 1980 season and raced at Le Mans.

In a statement, Apple Music, Sports, and Beats Vice President Oliver Schusser said that Apple is proud to once again partner with Porsche.

We've enjoyed a longstanding relationship with Porsche, going back to 1980 when a Porsche race car first carried the Apple logo. That moment marked the beginning of a shared passion for innovation and creativity that continues to define our collaboration today. As Apple celebrates its 50th anniversary, we're proud to once again partner with Porsche on a design that pays tribute to that original 1980 livery.

Porsche Motorsport Vice President Thomas Laudenbach said Porsche and Apple are both "icons that stand for innovation and continuous development by experts in Zuffenhausen, Weissach and Cupertino."

The Laguna Seca Raceway is located 80 miles south of the Apple Park campus, and the fourth round is set to last for two hours and 40 minutes. The No. 6 Porsche 963 will be shared by France's Kévin Estre and Belgium's Laurens Vanthoor, while the No. 7 car will be shared by France's Julien Andlauer and Brazil's Felipe Nasr. The No. 7 vehicle currently leads the IMSA championship standings after winning the opening two rounds at Daytona and Sebring.

Earlier this year, Porsche featured an Apple Music-themed livery for the third round of the IMSA Championship at Long Beach.

(Thanks, Greg!)

Article Link: Porsche Celebrates Apple's 50th Anniversary With Throwback Race Car Livery

 

[germanbeer007]

that looks ugly

 

[VulchR]

that looks ugly

Looks good to me, but things like this are subjective.

 

[Howard2k]

If they'll throw in a terabyte of memory on the side, I'll take two!!

 

[Howard2k]

Looks good to me, but things like this are subjective.

Agreed, looks stunning IMO.

 

[sw1tcher]

Mobil 1, Motul, Michelin, Tag Heuer, Puma... Apple ads have infected Porsche race cars. 🤣

 

[zachz]

Awesome, I hope they offer some sort of merch or memorabilia

 

[MNJohn]

Porsche today announced a new collaboration with Apple that will see two Porsche 963 vehicles outfitted with an Apple Computer-inspired wrap in round four of the IMSA WeatherTech SportsCar Championship at Laguna Seca. The event is set to take place on Sunday, May 3.

Porsche says that the one-time design is meant to celebrate the 75th anniversary of Porsche Motorsport and the 50th anniversary of Apple's founding. The wrap pays homage to the Porsche 935 K3, which competed in the 1980 season and raced at Le Mans.

In a statement, Apple Music, Sports, and Beats Vice President Oliver Schusser said that Apple is proud to once again partner with Porsche.

Porsche Motorsport Vice President Thomas Laudenbach said Porsche and Apple are both "icons that stand for innovation and continuous development by experts in Zuffenhausen, Weissach and Cupertino."

The Laguna Seca Raceway is located 80 miles south of the Apple Park campus, and the fourth round is set to last for two hours and 40 minutes. The No. 6 Porsche 963 will be shared by France's Kévin Estre and Belgium's Laurens Vanthoor, while the No. 7 car will be shared by France's Julien Andlauer and Brazil's Felipe Nasr. The No. 7 vehicle currently leads the IMSA championship standings after winning the opening two rounds at Daytona and Sebring.

Earlier this year, Porsche featured an Apple Music-themed livery for the third round of the IMSA Championship at Long Beach.

(Thanks, Greg!)

Article Link: Porsche Celebrates Apple's 50th Anniversary With Throwback Race Car Livery

I hope driver to pit communications aren’t “powered by Siri and Apple AI”: Driver, “How is my positioning going into going into Turn 3?”. Siri, “Would you like me to search the web?”

 

[TKSX]

Looks stunning indeed. I hope Apple Carplay (or Android Auto) is supported.

 

[P K]

Here's a pic of the Porsche 935 K3 at the 1980 Le Mans with the Apple Computer livery - I think it (and the new one) looks pretty cool!

https://res.cloudinary.com/dmwcbhehi/image/upload/c_thumb,w_3840,g_auto/f_auto/q_auto/v1/333387_1920x1229_gmdotg?_a=BAVMn6Gf0

 

[ceddy]

Looks great!

 

[macduke]

John Ternus day 1 needs to bring back the rainbow Apple logo. They can still keep around the current one for putting on products (unless there is a special colorway), but I think they should go back to the rainbow logo as their main brand identity for marketing and such.

 

[Frantisekj]

Cool idea 😁

 

[toanavinai]

So I guess they're not going to race on the roof of Apple Park...

 

[macduke]

that looks ugly

It’s a race car, not a Carrera GT or 911 Turbo S.

That being said, I think it looks pretty great for a race car.

 

[CarAnalogy]

Did not expect to be interested in this at all, but that thing looks badass.

 

[tonywalker23]

You know a company is forward thinking when ANOTHER company has throwback hardware commemorating you instead of your own company.

Even if some saw it as a gimmick, the HomePod mini with the fabric dyed six colors… six color cases for the current phones… a six color watchband and a six color watch face… anything.

And we got nothing.

 

[uacd]

John Ternus day 1 needs to bring back the rainbow Apple logo. They can still keep around the current one for putting on products (unless there is a special colorway), but I think they should go back to the rainbow logo as their main brand identity for marketing and such.

Even better: a glowing Apple logo on the back of all MacBooks. On iPhone they can move flash inside the Apple logo. It would have been really fun feature

 

[zachz]

John Ternus day 1 needs to bring back the rainbow Apple logo. They can still keep around the current one for putting on products (unless there is a special colorway), but I think they should go back to the rainbow logo as their main brand identity for marketing and such.

I would love that. I have a little gel sticker of the rainbow Apple logo on my iMac. I do wonder how the public would react. On posts that show the rainbow logo, and most recently one showing this car, so many comments were accusing Apple of going "woke" and prioritizing the LGBTQ community... obviously they have no clue about their original colours lol

 

[DocMultimedia]

I miss Apple when it did stuff with color. A new version of that car would just be various shades of grey. And maybe some blue that is so close to light grey that you can't tell the difference.

 

[venom600]

I miss Apple when it did stuff with color. A new version of that car would just be various shades of grey. And maybe some blue that is so close to light grey that you can't tell the difference.

Sorry what? iPhone, Homepod mini, Airpods Max, iMac, Apple watch, Macbook Neo, Macbook Air... they do color more than just about anyone. Also, they did an Apple music car at Long beach. It was this livery with red stripes. The white is a signature Porsche thing.

 

[Howard2k]

Anyone know if it supports CarPlay? That could be a deal breaker for me.

 

[DJSwidleD]

Porsche Penske cheats.

 

[IIGS User]

I hope driver to pit communications aren’t “powered by Siri and Apple AI”: Driver, “How is my positioning going into going into Turn 3?”. Siri, “Would you like me to search the web?”

"I found this on the web for "How do I drive a race car", check it out!"

 

[HaHaRich!]

Someone has to have pics of Eddie Cue in the car. He's on the Porsche board of directors, isn't he?