Porsche Considering 'Exciting' Joint Projects With Apple

[MacRumors]

German carmaker Porsche has discussed undertaking joint projects with Apple, the company's CEO mentioned today in its annual press conference (via Reuters).

Porsche CEO Oliver Blume said that the company has discussed "exciting common projects" with Apple, but it it is currently too soon to make any firm decisions on future projects. It is unclear exactly what the seemingly off-hand remark refers to, but it could relate to Apple's long-rumored electric vehicle project.

Blume said that Porsche and Apple traditionally cooperate closely and are "on the same wavelength," and managers from Porsche travelled to the United States late last year to discuss joint projects with Apple.

"We already have Apple CarPlay, we will expand on that," Blume added. Porsche has worked closely with Apple in recent years to offer a growing number of feature-rich non-CarPlay experiences that integrate with vehicles' infotainment systems, including a native Apple Music app with time-synced lyrics and a native Apple Podcasts app that works with Porsche's in-car voice assistant.

Article Link: Porsche Considering 'Exciting' Joint Projects With Apple

 

[T'hain Esh Kelch]

Plenty of things Apple could do with them, now Apple seem to expand to all products imaginable..

 

[Spanther]

I thought it said "EXITING" at first and was like, "yeah, makes sense."

 

[UltimateSyn]

Sounds beautiful and incredibly expensive.

 

[DelayedGratificationGene]

Lol right after he said that he’s probably like “OS maybe I shouldn’t have said that”….ah let’s move on please.

 

[wanha]

Looking forward to the Porsche Rokr

 

[smythey]

 

[19callum93]

iPhone 14 Pro Max Ultra Porsche Edition

 

[IIGS User]

Well, if it's from Porsche, it certainly won't be a "for the people" proposition. At least not people who make less than $100K a year.....

 

[RadioHedgeFund]

The Car operating system market is a mess and who would trust Android or some horrendous port of Windows* to run their $50k purchase?

Apple are in a great situation to contribute to this marketplace, perhaps via a 'C1' processor of their own design and a strict list of required hardware from car manufacturers.

Apple are experts in making computers but not cars; Porsche are experts in making cars but not computers. Seems like a good deal to me.

*"Sorry, I can't come into work today. I am waiting for a car technician to come fix my Blue Dashboard of Death."

 

[WWPD]

This will go great with my Apple Watch Hermès Edition, now excuse me while I polish the steering wheel of my Porche with my Gucci Edition Apple Polishing cloth.

 

[Mitochris]

Well, if that is the market they are aiming for then there will only be small number of people who can/want to afford an AppleCar.

 

[anthogag]

A Porsche-Apple EV car would most likely be very good.

 

[reyesmac]

I wonder how these auto makers are going to feel after they give Apple information about how easy/hard it is to integrate technology into their vehicles only for Apple to turn around and out do them when they come out with their own car? Also, I think Apple will only make a luxury car for a few years. Then they will create high end cars of different types. They won't create cars for the average consumer, ever.

 

[bluespark]

Now I'm interested.

 

[960design]

Looking forward to the Porsche Rokr

I'll happily pick up a 2025 Apple 911 S.

 

[960design]

The Car operating system market is a mess and who would trust Android or some horrendous port of Windows* to run their $50k purchase?

Apple are in a great situation to contribute to this marketplace, perhaps via a 'C1' processor of their own design and a strict list of required hardware from car manufacturers.

Apple are experts in making computers but not cars; Porsche are experts in making cars but not computers. Seems like a good deal to me.

*"Sorry, I can't come into work today. I am waiting for a car technician to come fix my Blue Dashboard of Death."

Porsche's of the past (991) ran Windows ME as their operating systems ( not sure about the 992 ):

 

[doboy]

And it'll get lost at sea

 

[ocnitsa]

Maybe they will make a line for the commoners...open a factory in Bulgaria and come out with a line of Borsche. Beet colored vehicles.

 

[blacktape242]

im guessing very expensive.

 

[otozuz]

Tim Cook will be very happy that Porsche CEO told everyone ?

 

[huge_apple_fangirl]

Probably something related to CarPlay… Apple wouldn‘t let them leak Apple Car (like Hyundai-Kia did).

 

[Scoob Redux]

Well, if it's from Porsche, it certainly won't be a "for the people" proposition. At least not people who make less than $100K a year.....

Much like many of Apple's products. Their market demographics match up, with Porsche being a bit more upmarket, but still, it's a good fit. Plus, i can't think of any car maker other than Porsche with quality control matching Apple's.

 

[mrr]

Bring it on!

 

[cmaier]

Loved my Boxster, but man, that thing spent a lot of time in the shop and cost a lot in repairs over the years.