I think it is cool. Nice to see their strategy being played out. Also got native apps on the LG TVs for my children in their bedrooms. Having it directly integrated and not having to use Car Play works for me 
PS. It may be different in Europe, my last several cars came with build-in data for a lot of the cars inbuilt services...I don't keep them longer than three years from new so never had to do a renewal.
PS. It may be different in Europe, my last several cars came with build-in data for a lot of the cars inbuilt services...I don't keep them longer than three years from new so never had to do a renewal.