You're right and by a couple years..I didn't know
I built that computer in Germany where BeQuiet! doesn't carry the premium it does here but the reason I bought because they carry I could single source just about everything I needed. More importantly though I'm a BeQuiet! fanboy, they make beautiful products in a market where ascetics isn't a priority.
That computer started life with BeQuiet! case, power supply, CPU cooler, and fans. The changes happened because the power supply and and case got damaged in during my move back to the states. When I go back Germany this fall it'll probably go back into another BeQuiet! case but I'll keep my fan less power supply.
BeQuiet was cheaper in the past. As was Noctua. Prices have gone up. About 13 years ago some of the best HSFs were by Zalman, who are a nobody these days. A super premium chunk of copper set you back roughly $30 and was one of the best if not the best HSF on the market.
I tend to rank BeQuiet! as high as Noctua. Their engineering is fantastic and it shows. Though there are obscure HSFs out there that barely anyone knows about and they perform as well as the more expensive units. I'm not a fan of closed loop or open loop cooling systems because they're too much a hassle and offer little in the way of noise reduction for roughly the same cooling. The benefit is space provided your case is big enough.
Scythe is another good cooling company. I usually recommend people the 212 Evo as the very minimum if they want traditional cooling. It's a good cooler, but there's far better out there. Its performance in cooling and its price point make it a steal for most use cases. Noctua has this one HSF that spreads out rather than towers out and it's pretty nice. There's more room for RAM modules, but most HSFs nowadays are engineered with enough clearance, even for heat spreader equipped modules. Like BallisticX with tall fins. Which I don't find useful unless you're doing work that relies on dumping data through RAM at X amount of clock cycles or you've overclocked it quite a bit and use it for its intended purposes at those speeds.
I haven't decided what I want for my next workstation. I'm definitely not liking active chipset cooling on say the X570 boards. Assuming you're old enough, in the past when such a method was used, it was usually terrible because fans would die and you'd need to jerry rig something. Or if you've ever used 20 mm housed fans for cooling something DIY, you know they can get loud if you don't have a good case or sound dampening.
Speaking of which, good fans cost a lot of money. I spent somewhere in the neighborhood of $140 for fans for my current workstation. I got a few on sale.
