This article is EXACTLY what is wrong with Apple today! WHY are they diluting their brand? What is Apple? Is it Beats or is it Apple? Dump Beats and call them Airpods! Iphone x, xr, xs, xs max etc.......same with Ipads, Mac books etc.... it's a mess......looks like just before Steve came back...... maybe Timmy is leaving!!!!!
They can't dilute their brand with a product that is an entirely different brand. If you want to make worthwhile observations on Apple branding, stop reacting to MacRumors bits and think about the information available to typical consumers.