This is my hypothesis. I have a feeling the iPhone X returns are going to be at an all time high, unprecedented levels unseen since the history of iPhone. I also think the iPhone X will have the lowest customer satisfaction rates of all time (assuming a rating is taken from all those who purchased and or returned the devices and not just those who plan to keep it). Apple will never directly admit to any of this. For a wide variety of reasons, hear this out: - Forced gestures to learn, and the removal of home button (driving away tech unsavvy and those who like the home button). - Lots of Swiping and primarily swipe based controls - Removal of Touch-ID (driving away a vast built-up fan-base) - Intrusion of the unwanted Face-ID (driving away those who dislike Face-based recognition systems and/or bleeding-edge tech and/or concerned about long-term IR exposure health effects) - Wierd Aspect Ratio - No Landscape mode homescreen like iPhone Plus - More prone to Lensflare - Notch - OLED Burn in - OLED Off-Axis discoloration - OLED Scrolling Lag / Ghosting / Long Pixel Response times - OLED Flicker - Unresponsive Touch Screen in the cold temperatures / outdoors - High Cost of Entry $999 Think logically and objectively. This has to have an effect.