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Thats one thing Jobs did very well.

He understood that things had to perform and appear right in the real world. the Floor tile example just emphasizes that.

Sometimes what looks the best, isn't always the right choice for the real world for other reasons.

I think this current 'scuffgate' is an example of that. Yes, the black ionodized aluminium looks amazing, But if it's inable to cope with everyday "scuffing and dings" well, it's clearly not the best choice. Choosing something purely for looks over function was something even Jobs didnt do. it was an all together package.

Something that I'm not sure the current top brass seem to understand just yet.

Have you ever seen an older iPod? It's also believed Steve had a lot of input on the iPhone 5 design.
 
Sometimes what looks the best, isn't always the right choice for the real world for other reasons.


Exactly. The lighter, less dense aluminum was used of one reason-weight reduction. What it did was sacrifice finish durability which was a huge mistake that Steve would have not allowed.

I can't believe the beta phones were not inspected for scuffs and worn off anodizing. A huge miss by engineers.
 
LOL at anyone who thinks the current phone wouldn't have happened under Steve. Please. The first 10 minutes of the iPhone 5 introduction he would've had everyone drooling over aluminum and glass and polished chamfered edges. :D

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Exactly. The lighter, less dense aluminum was used of one reason-weight reduction. What it did was sacrifice finish durability which was a huge mistake that Steve would have not allowed.

I can't believe the beta phones were not inspected for scuffs and worn off anodizing. A huge miss by engineers.

None of us can say for sure what Steve would or wouldn't have allowed. I'm sure if Steve had passed away before the iPhone 4 people would've have said Steve would never have allowed an iPhone with a glass back or that antenna system.
 
OK, so you don't want products made from plastic, stainless steel, or aluminum (you imply that the current iPhone was made for form over function).

What would you like your products made out of? Rubber?

I was actually thinking that it would be kind of cool if they made a metal housing and put a thin layer of the rubber they use on spray on truck bed liners
 
I don't think Steve would let iPhone 5 release with two-tone design and scuff gate.
 
I wouldn't be surprised if he insisted the next iPhone be made of Aluminum and Glass.

You do realize that MacBooks, Macbook Air, The iMac, The Mac Mini, the iPad, and various other recent Apple Products Released while Steve was still alive are comprised of mostly Aluminum and Glass? If people are surprised that the iPhone 5 was built using those materials, I guess I don't know what Apple they have been following ;) .

IMO, this iPhone is very Steve Jobs.

Take a look at the history of product releases since his return. Many times Design was put before function. This also goes for Materials used to build them. The Ti Books, White Macbook (CrackBook), and Cube are some compromised designs and or building materials used to make them, come to mind.

I have to agree the phone isn't as sturdy as a 4 or 4s, however, it has been a great owner experience for me so far. :apple:

It's not that aluminum and glass are inherently bad or poor phone materials, it's the quality of each that has to be paid attention too. Soft aluminum while light is not a good choice at all.
 
:D

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None of us can say for sure what Steve would or wouldn't have allowed. I'm sure if Steve had passed away before the iPhone 4 people would've have said Steve would never have allowed an iPhone with a glass back or that antenna system.

We can say from history, Steve was a stickler on materials and how they hold up. We can make reasonable assumption he would have not wanted a phone that scratched and dented as easily as the iPhone 5.
 
Imagine if Steve had seen Apple Maps...

He most likely did, seeing as that they probably have been thinking about it and working on it for years.

Making a map of the world is no easy task, and it doesn't surprise me that right off the bat they don't have the maps perfected.
 
I think this is inaccurate.

People with OCD are usually quite self-conscious.

He didn't want to let the reporters in because of a "scuffing on the white floor". If that's not caring what others thought than I don't know what is...

He obviously cared about what people thought of the products his companies produced. I'll be more specific since I wasn't clear. He didn't care what people thought of him.
 
Eric, I like your writing in general but starting this excellent piece with reference to the iPhone 5 scuffing controversy ( is it a controversy? I guess anything that is reported is a controversy ) does not flow well.
 
exactly what does the author prove to accomplish by perpetuating the "*blank*gate" stupidity?

how bout we stop that nonsense.


Too late. It's part of the lexicon, much like the ignominious prolly ; cuz; coz and all the other recent fashionable language.
 
"hide the Porsches" sounds like the start to a comedy routine :D
 
We can say from history, Steve was a stickler on materials and how they hold up. We can make reasonable assumption he would have not wanted a phone that scratched and dented as easily as the iPhone 5.

I have the white iPhone 5 and not a scratch or dent. It looks pristine.

Also wasn't there a similar "scuff gate" with the anodized iPod Nano's? I doubt that Jony Ive is less of a stickler than Steve. And I'll still bet you these iPhones would have gone out under Steve's watch. Same with Maps. Though with Maps Steve might have under promised and over delivered, which Scott Forstall didn't do.
 
I have the white iPhone 5 and not a scratch or dent. It looks pristine.

Also wasn't there a similar "scuff gate" with the anodized iPod Nano's? I doubt that Jony Ive is less of a stickler than Steve. And I'll still bet you these iPhones would have gone out under Steve's watch. Same with Maps. Though with Maps Steve might have under promised and over delivered, which Scott Forstall didn't do.

The fact that yours is perfect is completely irrelevant. Have you not read the posts about the phones being damaged before use or how easily the coating is compromised? You may not have a bad back, can you comprehend others might?

The coating on the nano was much much more durable than the iPhone 5. The aluminum was much more dense also. I don't recall Nano's being damaged in the box either.
 
It's not that aluminum and glass are inherently bad or poor phone materials, it's the quality of each that has to be paid attention too. Soft aluminum while light is not a good choice at all.

So exacly what grade of aluminum is being used in the iPhone 5?

You obviously don't know much about Steve.

Honestly it doesn't appear you know Steve , or how Apple operates that well either. Take a look at releases since 1997 (hardware and Software). Frankly Apple had many misses, often due to Design decisions.
 
Thats one thing Jobs did very well.

He understood that things had to perform and appear right in the real world. the Floor tile example just emphasizes that.

Sometimes what looks the best, isn't always the right choice for the real world for other reasons.

I think this current 'scuffgate' is an example of that. Yes, the black ionodized aluminium looks amazing, But if it's inable to cope with everyday "scuffing and dings" well, it's clearly not the best choice. Choosing something purely for looks over function was something even Jobs didnt do. it was an all together package.

Something that I'm not sure the current top brass seem to understand just yet.


You mean like when Steve chose function over design with the iPhone 4 antenna? Oh...yeah. These products are laid out well in advance of release and I'd be very surprised if Steve didn't already know about, and signed off on, the new aluminum backing. In any case, I wouldn't be too quick to judge Tim Cook. He's doing just fine.
 
The fact that yours is perfect is completely irrelevant. Have you not read the posts about the phones being damaged before use or how easily the coating is compromised? You may not have a bad back, can you comprehend others might?

The coating on the nano was much much more durable than the iPhone 5. The aluminum was much more dense also. I don't recall Nano's being damaged in the box either.

I'm not suggesting because mine phone was flawless others aren't having issues. I had read that there was a problem with one of the machines used so perhaps there was an issue with an initial batch. Not excusing it making its way out the door into customer hands but not ready to call it a "gate" either. And no, none of us can know for sure what Steve would or would not have signed off on. But it seems since his death whatever someone thinks is right/wrong they project on to Steve as to something he would/would not have approved.
 
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