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macrumors bot
Original poster
Apr 12, 2001
56,623
19,373


ifoAppleStore claims that Apple retail employees have the authority to match prices of other authorized retailers.
Apple has apparently fired the first shot in the holiday shopping battle, by announcing internally that retail store employees have the authority to match the prices of other authorized retailers.
Based on the site's comments, there is some debate about whether this is a new ability. Regardless, the issue is typically moot as retailers generally only offer Apple's products at the recommended retail price. The notable exception to this, however, has been sales surrounding Black Friday in which retailers offer instant discounts on Apple products.

BestBuy is already offering discounts up to $150 off on current Macs. If this policy is true, then similar discounts may be achievable at Apple's own retail stores.

iPhone app developers appear to be getting in on Black Friday discounts with numerous app sales tracked on AppShopper.com. Notable titles on sale include Spore Origins and Tetris, both 40% off.

Article Link: Price Matching at Apple Retail Stores?
 

samstod

macrumors member
Dec 20, 2006
32
0
Microcenter currently has early 2008 2.4 ghz MBPs for 1399. Seems like a sweet deal to pricematch.
 

arn

macrumors god
Staff member
Apr 9, 2001
16,299
5,571
Microcenter currently has early 2008 2.4 ghz MBPs for 1399. Seems like a sweet deal to pricematch.

well, I don't think Apple retail sells discontinued models, so I don't think you'll be able to price match on that.

arn
 

portent

macrumors 6502a
Feb 17, 2004
623
2
Considering how closely Apple regulates its resellers' advertised pricing, (MAP) this is not really a story. Maybe you can get your Mac for $1295 instead of $1299.
 

schneb

macrumors member
Sep 5, 2008
99
0
Apple Stores should have had this policy in place all the time. It promotes shelf circulation and activity. You want to promote the attitude among consumers to say to one another, "Just buy it at the Apple Store, you will get a better deal." rather than the opposite.
 

Bentov

macrumors regular
Jul 22, 2007
134
6
Hmmm, and to think that I was just telling the gf that I was going to buy all of my xmas gifts before I bought anything for myself...
 

swissmann

macrumors 6502a
Sep 17, 2003
790
43
The Utah Alps
Not New

From personal experience this is not new. However it couldn't include rebates or bundles that Apple couldn't provide. For example bundling a free printer that Apple didn't have. Or free RAM because the RAM is generic instead of Apple branded. Or Costco prices because Costco has a membership fee and Apple doesn't. Or a mail in rebate because Apple didn't have the same mail in rebate. If a computer is selling straight up for $1,295 that would be matched.
 

currentinterest

macrumors 6502a
Aug 22, 2007
541
358
A discount often overlooked for buying online is sales tax. At around 9% in many places, its absence provides a built-in discount the Apple store will not match.
 

portent

macrumors 6502a
Feb 17, 2004
623
2
You missed the part about how Best Buy's isn't an instant rebate.
Apparently, so did Best Buy.
Best Buy said:
Sometimes, manufacturers require that products be advertised at their suggested price. When we choose to sell these items for less, we display the sale price only in the cart.
Did you read the article? "...similar discounts should be achievable at Apple's own retail stores."
I read it; it's speculation, and I am confident that it will turn out to be wrong. No way will Apple match unadvertised discounts. Nobody matches unadvertised pricing.
 

portent

macrumors 6502a
Feb 17, 2004
623
2
Nowhere in the article did it say it had to be the advertised price. It can be in the in cart price, the online price, the price is right, etc.

Hate to break it to you, but the article is not Gospel. It's speculation about a rumored policy. I think the rumor of price-matching is likely true, but no way will Apple be matching unadvertised prices.

It woud be quite a retail innovation for Apple to match unadvertised pricing. Retailers that do price matching won't match anything that's not on paper. As in, a newspaper or retail flyer, professionally printed.

Nobody matches internet prices; there are to many shady internet shops out there selling stripped/unboxed/ merchandise.
 

twoodcc

macrumors P6
Feb 3, 2005
15,307
26
Right side of wrong
should be interesting to see this happen. i wonder if the economy is having an impact on this decision, or is apple just trying to get more macs out there? either way, i'm excited to see that apple marketshare go up
 

arn

macrumors god
Staff member
Apr 9, 2001
16,299
5,571
It woud be quite a retail innovation for Apple to match unadvertised pricing. Retailers that do price matching won't match anything that's not on paper. As in, a newspaper or retail flyer, professionally printed.

Nobody matches internet prices; there are to many shady internet shops out there selling stripped/unboxed/ merchandise.

Portent may be right, there may be a lot of conditions to these policies... though the question is if this counts as specific enough advertising:

bestbuy081124-1.jpg


arn
 

kimsharma

macrumors newbie
Nov 25, 2008
2
0
Always!

I am not sure why this is news - I have price matched two items over the past 4 years in the Apple stores
1. iPod (60 GB iPod in Costco was cheaper, this was in 2004 )
2. MacbookPro - I think BB was cheaper by $100 or something.


They are quite OK with that from what I understand as long as it is a physical store + authorized dealer - you just need to ask. They will keep your printout though... happened on both occasions.

Hope this helps.
 
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