Pricing on iPhone 15 Pro Models Technically Didn't Change

[MacRumors]

Ahead of the launch of the iPhone 15 Pro models, there were rumors that said both devices would see a price increase. It was speculated that the iPhone 15 Pro could start at $1,099 and the iPhone 15 Pro Max could start at $1,199, which, as it turns out, isn't quite right.

Apple did not change the price of the iPhone 15 Pro, and it is still priced starting at $999 for 128GB of storage.

The iPhone 15 Pro Max is priced starting at $1,199, but that's only because Apple has eliminated the 128GB storage tier for that device. It now starts at 256GB, and $1,199 is the same price Apple charged for the 256GB iPhone 14 Pro Max.

Apple is charging $1,399 for the 512GB iPhone 15 Pro Max and $1,599 for the 1TB iPhone 15 Pro Max, so the pricing is the same as the iPhone 14 Pro Max for all storage capacities.

The standard iPhone 15 and iPhone 15 Plus models have not changed in price. The iPhone 15 is priced starting at $799 and the iPhone 15 Plus is priced starting at $899.

Article Link: Pricing on iPhone 15 Pro Models Technically Didn't Change

 

[JPack]

This is honestly the biggest and best news today, IMO.

Apple also seems to have quietly removed the artificial 128GB/ProRes limitation on the iPhone 15 Pro.

 

[Nozuka]

So i guess you still didn't check the prices in other markets... even though you got international readers.
Prices actually got lowered in some.

But hey, you will be able to make another article about that.

 

[Flash1420]

Well not everyone needs 256GB storage. The upgrade from 128GB to 256GB does not cost $100 as everyone thinks. In reality, its costs a couple of bucks for Apple. The marketing is a little deceptive.

 

[canadianreader]

I like the new Titanium look overall it's nice upgrade though I found the presentation extremely boring and uninspiring I hope they go back to live keynotes.

 

[CXsjr]

In the UK, the prices are quite a bit cheaper! 512 on the 14PM was previously priced at £1529, comparable sized 15PM priced at £1399 … I’ll take that thanks 👍

 

[Apple_Robert]

I said pricing wouldn’t change and I got laughed at. Where are all the laughers now?

Good on Apple.

 

[randomthoughts]

Neither did the feature set (at least from 14 Pro to 15 Pro). I usually upgrade each year, but there is really no reason to. WiFi 6E is the only compelling feature. Camera is the same specs. Frame is covered with a case always.

 

[thegerman]

I hope we get the full camera features with the base storage. Not like the iPhone 13 Pro (pro res, 256gb)

 

[ProfessionalFan]

Delete please

 

[midkay]

Pleased at this. Kind of a win-win where they get to drive up revenue on the Pro Max, while not actually shortchanging anyone. For anyone buying a Pro Max, that extra storage will benefit you in the long run anyways.

 

[4look4rd]

That’s a bad take. Price did go up because apple eliminated the cheapest model. Storage prices are at rockbottom right now.

 

[psingh01]

Do any other products currently use titanium? Could they be working their way up to a Titanium MacBook Pro?

 

[oofio2461]

Im guessing no 128GB because of storage issues or low demand.

 

[CarAnalogy]

I like the new Titanium look overall it's nice upgrade though I found the presentation extremely boring and uninspiring I hope they go back to live keynotes.

Yes, the presentation was absolutely awful but I would buy myself and my family everything they announced today if money were no object.

 

[ghanwani]

The iPhone with the stickiest price is the...drumroll...SE!!! Year after year, Apple shamelessly charges the same for it while reducing the prices of all others when new phones are introduced.

 

[teohyc]

Im guessing no 128GB because of storage issues or low demand.

No.

Because Apple doesn’t want you to buy “cheap” iPhones so they remove the “cheap” tier

 

[ghanwani]

I like the new Titanium look overall it's nice upgrade though I found the presentation extremely boring and uninspiring I hope they go back to live keynotes.

Not sure making it live would make it any better. That depends on the presenter and the content creator. Otherwise nobody would be on YouTube.

 

[Apple Knowledge Navigator]

Im guessing no 128GB because of storage issues or low demand.

Hmm.. Nah.

They just want to sell a more expensive phone my friend.

 

[AndiG]

I believe that the we will see a price drop quite soon.

 

[MacKid]

If the “starting at” number is bigger, then the product’s pricing changed.

Saying “oh they just don’t sell the cheap one anymore and it was <5% of sales so it’s basically the same and no one cares” wasn’t true when Tesla finally killed the decontented $35k Model 3 and isn’t true of the iP15PM. There’s a way to report this that isn’t totally carrying water for Apple, btw.

 

[Syk]

No.

Because Apple doesn’t want you to buy “cheap” iPhones so they remove the “cheap” tier

They removed it most likely because it wasn't capable of doing ProRes

 

[JPack]

They removed it most likely because it wasn't capable of doing ProRes

128GB iPhone 15 Pro can do ProRes.

 

[Fatboy71]

Here in the UK, the Ultra 2 is £799 (the Ultra first gen was £849).

And the iPhone 14 Pro Max 256GB was £1309. The 15 Pro Max 256Gb is £1199.

I was expecting a price increase on the Pro Max's with them been titanium. Nice to see a price reduction, rather than an increase

 

[erikkfi]

All they did was force the average selling price to go up by $100 by taking away a choice from their customers but, yes, technically they did not raise prices.