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macrumors bot
Original poster
Apr 12, 2001

Ahead of the launch of the iPhone 15 Pro models, there were rumors that said both devices would see a price increase. It was speculated that the iPhone 15 Pro could start at $1,099 and the iPhone 15 Pro Max could start at $1,199, which, as it turns out, isn't quite right.


Apple did not change the price of the iPhone 15 Pro, and it is still priced starting at $999 for 128GB of storage.

The iPhone 15 Pro Max is priced starting at $1,199, but that's only because Apple has eliminated the 128GB storage tier for that device. It now starts at 256GB, and $1,199 is the same price Apple charged for the 256GB iPhone 14 Pro Max.

Apple is charging $1,399 for the 512GB iPhone 15 Pro Max and $1,599 for the 1TB iPhone 15 Pro Max, so the pricing is the same as the iPhone 14 Pro Max for all storage capacities.

The standard iPhone 15 and iPhone 15 Plus models have not changed in price. The iPhone 15 is priced starting at $799 and the iPhone 15 Plus is priced starting at $899.

Article Link: Pricing on iPhone 15 Pro Models Technically Didn't Change


macrumors member
Mar 6, 2023
I hope we get the full camera features with the base storage. Not like the iPhone 13 Pro (pro res, 256gb)


macrumors 68000
Apr 19, 2004
Do any other products currently use titanium? Could they be working their way up to a Titanium MacBook Pro?


macrumors 601
Dec 8, 2008
The iPhone with the stickiest price is the...drumroll...SE!!! Year after year, Apple shamelessly charges the same for it while reducing the prices of all others when new phones are introduced.


macrumors 601
Dec 8, 2008
I like the new Titanium look overall it's nice upgrade though I found the presentation extremely boring and uninspiring I hope they go back to live keynotes.
Not sure making it live would make it any better. That depends on the presenter and the content creator. Otherwise nobody would be on YouTube.


macrumors 6502
Jan 1, 2003
If the “starting at” number is bigger, then the product’s pricing changed.

Saying “oh they just don’t sell the cheap one anymore and it was <5% of sales so it’s basically the same and no one cares” wasn’t true when Tesla finally killed the decontented $35k Model 3 and isn’t true of the iP15PM. There’s a way to report this that isn’t totally carrying water for Apple, btw.
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