I used to love how "short and to the point" Apple naming was.
- White iBook
- Black iPhone 3G
- White iPad 2
- MacBook Air (Late 2010)
- iPhone 4S (Big "S")
But then the new New iPad 3 came out and everything quickly fell apart and the public ended up renaming things for clarity which just made it more confusing
The new iPad = iPad 3
MacBook Pro with Retina = rMBP, MBPwR
Lightning Cable = Lightning name but USB2 speed
iPad 4 = They refused to admit the prev gen was "3" but named the new one "4"?!?
Blue iPhone 5c = Last years iPhone 5 in a permanent plastic case
White and Gold iPhone 5s = Gold 5s (thats a small "s")
Space Gray iPad Air = Black Air
Silver iPad Mini with Retina = White iPad Mini 2, Mini2, rMini
I'm hoping that some day they figure a way to streamline their offerings so we can go back to that time where their product catalog was trimmed in order to reduce confusion.