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A couple of things...

Is there any expectation that AirTags would be usable in the Home app?
It might be the ultimate in laziness, but here is one possible AirTag use case: I have a garage door opener that is HomeKit compatible. I was thinking that it might be cool to keep an AirTag in my car and have an automation set up in the Home app such that when my car returns to within, say, 150 ft (geofence) of my garage, the garage door automatically opens.

Another potentially use of keeping an AirTag in your car, is that if your car is ever stolen, you'd know exactly where it is located in the FindMy app.

You can already get the garage door to open automatically via geofencing. Though UWB would obviously be a a lot more accurate in knowing when you're in front of the garage door, and not the street directly behind your home.
 
Interesting point of view.
Seeing how "Tiles" are cross compatible with both Apple and Android phones,
And Android has, I believe about an 87 percent share in worldwide phone sales,
I'd be interested by the logic behind this viewpoint.

I believe that logic is due to some users being unaware that other brands of phone exist (non Apple).
Wait till they find out the news! 🤣
 
I’m probably looking more forward to these than any other product. I really hope it has a feature to send a push notification to your phone/watch and let you know any time a tag has been moved so it could be used as an anti-theft device. Wouldn’t have to worry so much about my bike anymore. I hope they also let 3rd parties integrate this tech into their own devices and relay tiny bits of info to the user through this network, such as a bike lock, pad lock, ect. being able to notify a user if the lock is tampered with
 
If anything, Tiles sales are also going to boom because of the bigger awareness.

Tiles can only relay messages through iPhones that have The Tile app installed, and there aren’t enough users to make the coverage big enough to be usable. These can relay through any iPhone around running iOS 14 (with permission), which means they should have excellent coverage and be able to find your lost keys, bike, parked car, ect in the middle of nowhere. I don’t see how Tile can compete.
 
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Tiles can only relay messages through iPhones that have The Tile app installed, and there aren’t enough users to make the coverage big enough to be usable. These can relay through any iPhone around running iOS 14 (with permission), which means they should have excellent coverage and be able to find your lost keys, bike, parked car, ect in the middle of nowhere. I don’t see how Tile can compete.

That’s a huge assumption that many people will give the permission.

Tile is ahead of the game with a huge user base that includes non-Apple users. They aren’t going anywhere, but they will be forced to innovate.
 
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That’s a huge assumption that many people will give the permission.

Tile is ahead of the game with a huge user base that includes non-Apple users. They aren’t going anywhere, but they will be forced to innovate.

Tile is certainly not ahead of the game when it comes to the raw numbers of people out there running their app live in the background to help find items.

All iOS 14 devices will be doing this by default.
 
The problem is Apple didnt include the U1 chip in the new SE, iPad Pros, and Macs. If Apple wants to make finding the tags truly universal, then they should at least include U1 in every product, even desktops in case things get lost in the house.
 
The problem is Apple didnt include the U1 chip in the new SE, iPad Pros, and Macs. If Apple wants to make finding the tags truly universal, then they should at least include U1 in every product, even desktops in case things get lost in the house.

Correct. However I believe these devices will still function like a regular bluetooth tracker like a tile for devices that don't have UWB.
 
Watch me eat these words soon but I just don’t see Apple introducing these pretty much ever. Reason being is when Apple enters a market segment they dominate it from the start. The “bluetooth tracker market” isn’t a huge market and although they would dominate it I just don’t see the intelligent days to day application for this.
The tablet market was also not that huge when Apple introduced the iPad. Actually, it barely existed.

The smart watch market was also very very thin when Apple Watch was first introduced. Except for Fitbit which was basically a pulsometer and steps counter paired with your phone, the market as we know it today is quite different.

Hopefully, we will see tonight somehting very promising...
 
That’s a huge assumption that many people will give the permission.

Tile is ahead of the game with a huge user base that includes non-Apple users. They aren’t going anywhere, but they will be forced to innovate.
Tile is certainly not ahead of the game when it comes to the raw numbers of people out there running their app live in the background to help find items.

All iOS 14 devices will be doing this by default.
iPhones are already doing this since iOS 13. It's called offline tracking where the Bluetooth LE signal gets picked up by nearby iPhone users and location sent to Apple's servers. Apple devices basically have an Airtag (with limited battery life) built in already. This feature + airtags will be the downfall for Tile on iOS.

These articles should focus less on the U1 UWB chip and more on the mesh network of 100's of millions of Apple devices that are all able to pick up the BLE signals and send you it's location.
UWB is only for the last 10 meters like if you lost something in your living room (under your couch or w/e) and need it's exact location.
 
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LOL at leather pouch to attach it to a key chain sold separately. Apple has no shame...

There are only a few use cases i can think of when a key chain attachment wouldn't be beneficial.

You'd never lose that leather pouch. The jet ski, on the other hand, would be f'd.
 
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Tiles can only relay messages through iPhones that have The Tile app installed, and there aren’t enough users to make the coverage big enough to be usable. These can relay through any iPhone around running iOS 14 (with permission), which means they should have excellent coverage and be able to find your lost keys, bike, parked car, ect in the middle of nowhere. I don’t see how Tile can compete.
Didn't Apple create the Find My‌ Network Accessory Program for this? To level the playing field and avoid future litigation. And, Tiles work on Android.

 
Watch me eat these words soon but I just don’t see Apple introducing these pretty much ever. Reason being is when Apple enters a market segment they dominate it from the start. The “bluetooth tracker market” isn’t a huge market and although they would dominate it I just don’t see the intelligent days to day application for this.
I have to respectfully disagree. I think there is a huge market for a BETTER bluetooth tracker. Tile just isn't prevalent enough to ensure good coverage but with all the iPhones and iPads in the wild, there are very few populated areas where you could lose an item with an AirTag on it and it not be quickly "found" by someone. I don't think AirTags are a big enough deal to be a "one more thing" but I do think there is a big opportunity for Apple dominate and grow this market. I know I am planning to put AirTags on my two carbon fiber bikes just in case either are ever stolen.
 
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Correct. However I believe these devices will still function like a regular bluetooth tracker like a tile for devices that don't have UWB.
Would love if it could be built into the next apple remote or even a medical device for pets. That be great if they ever got loose.
 
Elaborate.


This was the issue I was referring to, the tiles would interfere with my other blue tooth devices. I would have to turn off the Tile App to get them working, but if I did that.. what was the point? It appears to have been fixed in the App nowadays, but I gave up on Tile 2 years ago. I will wait and see how the AirTags are before deciding to give Tile another go.
 
Keynote over. He was wrong again.
[automerge]1600193275[/automerge]
These won't launch until the new iPhones are here with the wideband radios needed to make these useful. No idea why anyone thought they would launch today.
 
Keynote over. He was wrong again.
[automerge]1600193275[/automerge]
These won't launch until the new iPhones are here with the wideband radios needed to make these useful. No idea why anyone thought they would launch today.

Because Airtags have nothing to do with the new iPhones. You do realise that the iPhone 11 & Pro already have the UWB radio chip built in right? 😂

Thats why many thought it might come today.

Apple are clearly saving it for the iPhone event as there’s no watch announcement with the iPhone, so it makes sense to use that space to announce a new product category ie Airtags.
 
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