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Qualcomm Backs Off 'Marketing Gimmick' Comments About the A7's 64-Bit Benefits

lilo777 said:
But technically speaking it is BS. Apple does not advertise arm64 they advertise 64 bitness of their CPU which are two different things. Intel 32 bit chip (and even arm 32 bit chip) may have all those extra hardware accelerations without being arm64.

Qualcomm just did not want to be involved in educating the customers (especially given the fact that they will be release their own 64 bit chips soon). Consider their approach to that of Apple (dismissing phones with screens bigger than 3.5" and tablets smaller than iPad). Apple never admits that their statements were BS.
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Clearly Apple had added a bit of oomph to the whole first world 64-bit architecture in a phone etc, but they are right at the end of the day

armv8/a64 is probably the biggest turning point in mobile chips next to mobile processors coming out with dual cores and multi core cpu in a mobile device

The CMO of Qualcomm must feel pretty stupid right now, i already knew once i read the previous statement that he was making a fool out of himself
 
lilo777 said:
But technically speaking it is BS. Apple does not advertise arm64 they advertise 64 bitness of their CPU which are two different things. Intel 32 bit chip (and even arm 32 bit chip) may have all those extra hardware accelerations without being arm64.
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Yes, it is possible to make a chip with architectural improvements without it being 64-bit. But this chip won't be an ARM chip anymore - as it will have its own instruction set. As of now, the extended register set etc. is part of the ARMv8 specification so every CPU which complies to it will necessarily be 64-bit.

Basically, '64-bit ARM' right now is synonymous with ARMv8. Of course, the way Apple advertises it is marketing. However, I don't see anything bad with it and its certainly not false advertising. In my experience, most people don't care or understand technical specs anyway. Your average Joe will rather buy a crappy GPU with 2GB DDR3 VRAM then a good one with much faster 1GB GDDR5 VRAM etc. Same goes for CPU clocks. Benchmarks should be the selling factor, not the isolated spec characteristics.
 
firewood said:
We meant armv8 or Apple's arm64, as there are no other existing 64-bit ARM architectures.

And my benchmarks say arm64 is faster than armv7s on lots of types of code, likely lower power as well in iOS devices.
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It seems that you, sir, missed the entire point of the semantic discussion I described.
 
kdarling said:
This. Moreover, at least Qualcomm corrected his mistake.

Imagine if Apple had been upfront enough to make the kind of same corrections, every time Jobs tried to diss his competition with factually incorrect claims.

"The comments made by Steve Jobs, Apple CEO, about smaller tablets being no good because you'd have to sandpaper your fingertips down, were inaccurate," said an Apple spokesperson in an email. "The mobile hardware and software ecosystem is already moving in the direction of tablets of various sizes, such as with our iPad mini."

And so forth.
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Someone has already pointed out the Steve Jobs quotes are getting old now, find some other material, more recent and anyway didn't people have a dig at SJ for saying things like that, this is no different again your on an Apple website there will be bias.
 
I think most of us already knew Anand was speaking out of his butt cheeks

Like it or love it, 64 bit is the future and Apple was first to market. Credit where credit is due. Now can we see some of those tantalizing 64 bit programs we're anxiously awaiting. :D
 
Translation: They're about to announce the release of their 64-bit chip which will be used in something without 4GB of RAM and they're going to make a big to-do about how super-great it is.
 
opps.. someone made a mistake.

True to say, we are all shifting towards 64-bit.
 
Qualcomm

:D Samsung GALAXY SM-G910S it boast flexible 5.7-inch OLED capacitive touchscreen display that supports full HD (1080p) resolution.
The smartphone is expected to be equipped with a powerful Qualcomm Snapdragon 800 processor and 3GB of RAM.
It will run Android 4.3 Jelly Bean platform out of the box. Stay tuned for more updates on the matter.

This is just beautiful QUALCOMM, Thank you for your innovation :D

Its ok Apple fans you can quietly order your device with 100% discretion guaranteed from Qualcomm and SAMSUNG...go a head and make yourself happy :D
 

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vsighi said:
:D Samsung GALAXY SM-G910S it boast flexible 5.7-inch OLED capacitive touchscreen display that supports full HD (1080p) resolution.
The smartphone is expected to be equipped with a powerful Qualcomm Snapdragon 800 processor and 3GB of RAM.
It will run Android 4.3 Jelly Bean platform out of the box. Stay tuned for more updates on the matter.

This is just beautiful QUALCOMM, Thank you for your innovation :D

Its ok Apple fans you can quietly order your device with 100% discretion guaranteed from Qualcomm and SAMSUNG...go a head and make yourself happy :D
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??????????? So why am I suppose to be impress by this??????#
 
john123 said:
I stick by my original comments, actually. As described in detail in that thread, much of the debate ended up being about semantics and what people mean when they use the term "64-bit." I'd be willing to bet that if you could ask their CMO (and get a frank answer), he'd probably stand by the text of what he said (albeit perhaps not the spirit) but acknowledge that from a marketing perspective, he created a giant hole for himself.
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The guy is a fool, you can't rubbish something from another company that is very likely going to be exactly what your trying to push in a year or twos time. He obviously has no idea of the technical benefits of moving to ARM's V8 64bit architecture which are manifold. Anyone saying that increased address space is the only benefit of this new architecture also has no idea what they are talking about. Apple are not even in competition with Qualcomm as they don't sell A series processors to anyone else, I just don't understand what this guy was trying to achieve by saying this other than attempting to belittle one of his biggest customers.
 
Windlasher said:
I remember back in the early 90s, listening to NPR and they were having this debate about the internet. The number of people using it back then was just reaching the millions. There was this guy who was so pissed that we were wasting time and money on it "cause no one is really using it"

I really wish I could remember who he was.:rolleyes:
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Probably Cliff Stoll. http://en.wikipedia.org/wiki/Clifford_Stoll
I suspect he wasn't totally wrong for that time of the internet (and some of the insane hype), but... he lacked vision.

His first book, The Cuckoo's Egg, is a really good read.
 
TouchMint.com said:
Seems you know your stuff and thanks for the clarification (macrumors forum saves the day again! :D). It had been a long while since I took a very basic course which just touched on the matter so its good to have some updated information.
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Apple updated Xcode so that it produces fat bit binaries of iOS applications. All a developer has to do is recompile their application, using Xcode, and the application will be able to take advantage of A64 on the iPhone 5S (or any other device Apple device that has a A64) and run as before on the A32. From what I understand the fat binary produced by Xcode is not much larger in size.
 
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