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Qualcomm CEO Outlines Plans to Compete With Apple Silicon, Handle Apple's Shift to In-House Modems
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This move will probably spell bad news more to Intel than to Apple. Another competitor in the market for them.
With Apple, they sell computers, not chips, so it’s a non-issue to them either way.
With Apple, they sell computers, not chips, so it’s a non-issue to them either way.
They did. Apple will be on their own modems soon enough.
What this really means, IF Qualcomm takes the correct approach, is more competition for innovation that benefits users/consumers.
It is a given Apple will developed their own chips to go end to end with the rest of their hardware.
Qualcomm should compete and not rest on their laurels by doing something similar.
I would prefer to see corporations actually tale the time and investment in their own critical chips instead of buying up smaller entities.
looking at Nvidia.
Also drop kick outside shareholders as THEY are the ones who stranglehold companies bleeding them dry with quarterly expectations to feed never ending dividends, when those funds can go towards better worker conditions, research and investment to innovations.
It is a given Apple will developed their own chips to go end to end with the rest of their hardware.
Qualcomm should compete and not rest on their laurels by doing something similar.
I would prefer to see corporations actually tale the time and investment in their own critical chips instead of buying up smaller entities.
looking at Nvidia.
Also drop kick outside shareholders as THEY are the ones who stranglehold companies bleeding them dry with quarterly expectations to feed never ending dividends, when those funds can go towards better worker conditions, research and investment to innovations.
Amon: “Johny Srouji was able to build this in a cave, with a bunch of scraps!”
Qualcomm Lead Chip Architect: “Well, I’m not Johny Srouji…”
Qualcomm Lead Chip Architect: “Well, I’m not Johny Srouji…”
Love it! More cat and computer quotes please, Captain.
Until the enterprise, government and many others use and are dependent on x86 software, Intel does not need to be afraid of competitors.
If I'd be Qualcomm I would worry more about supporting Linux, because currently enthusiasts are leaving the Windows platform to go over to MacOS and Linux.
If they really wanna bring ARM to the desktop/mobility space (this last year attempt was a joke doesn't even count) then they better support Linux if they want me as a client.
Honestly I'm not seeing this happening until 2024.
If they really wanna bring ARM to the desktop/mobility space (this last year attempt was a joke doesn't even count) then they better support Linux if they want me as a client.
Honestly I'm not seeing this happening until 2024.
It's actually a good thing. ARM Architecture is the future. They actually do not compete with Apple at all because they will end up in notebooks and make them useful with less needs for energy.
I just hope that the Linux community jumps in that we can finally get perfectly working systems - linux is the best os on the market. Apple makes very, very good products but I got my view always on linux.
I just hope that the Linux community jumps in that we can finally get perfectly working systems - linux is the best os on the market. Apple makes very, very good products but I got my view always on linux.
Sherlock, who joined Qualcomm as part of the recent acquisition of Nuvia that had ex-Apple architects.
"Buddy! Why are reading about MacBook ARM stuff? You need to be testing out my new Qualcomm ARM chips instead. You're killing me! Oh, and could you move the water glass closer? You're the best!"
"Amon said that Qualcomm is capable of having the best chip on the market..."
We could kick their butts and be the best, but we're just too nice and don't want to create drama so we'll just ship silicon that can't come close...
Sounds like the YouTuber that goes up to Mike Tyson and tells him "yeah, I could beat the crap out of you, but I just don't feel like it at the moment... but someday I will... now please hit subscribe to my channel and let me continue to make money"
We could kick their butts and be the best, but we're just too nice and don't want to create drama so we'll just ship silicon that can't come close...
Sounds like the YouTuber that goes up to Mike Tyson and tells him "yeah, I could beat the crap out of you, but I just don't feel like it at the moment... but someday I will... now please hit subscribe to my channel and let me continue to make money"
Interesting.
Makes me wonder how my raspberry pi and bananapi seem to work, since there aren‘t any OSs that run on non-x86 hardware.
I'd be concerned that Qualcomm tries to sue over the loss of their market control. Competition is expensive, more expensive than innovation.
Apple developing their own chips seems to me to be like the saying that 'only a fool represents himself in court'. Rolling your own rather than buying from a known supplier is expensive, but they have to use all that money for something other than buying stock, and other companies.
Qualcomm has rested on their legal team in the past. That and threats of releasing their minions in court.
Buying up smaller entities can be a great idea, and many mergers happen for a wide variety of reasons. Heck, some companies buy a potential competitor just to kill them. SRAM bought Powertap and killed all of their products. It cost them millions, but they have one less competitor.
Hey, yeah, investors are like hungry baby birds, constantly chirping to be fed. It's rare, these days, to find any corporate entity that has been able to keep their investors placated while they spend absurd amounts of money on research and development. They want, DEMAND the golden shower, they DEMAND profits, and dividends. And, in far too many cases, investors on corporate boards are able to warp the company into a cash machine for them, and the purpose of the corporation falls to the side. I mean, look at Boeing for an example of a company that has lost their way. The MAX, the 787, the 777x, their satellites, and on and on, are failing. They were 'bought out' by a CEO a decade ago that crowed about how Boeing doesn't do engineering any longer. Boeing IS an engineering company, or damn well should be. And the drive for even more profit has resulted in them killing their Seattle base, expelling engineers, shunning unions, and moving production to, um, South Carolina. (A right to work for less state) They are chasing the profit wagon so hard, they have lost their way, and their parasite investors are still sucking as much as they can out of them. (Like Sears/K-Mart, and so many examples) Gone are the days when Boeing could design and build prototype aircraft without a buyer as 'proof of concept' projects.
I do wonder if the Windows gaming market could flip to Arm more easily than expected - given Nvidia at the core of it all. Current GPUs are very power hungry and generate a lot of heat, so a relatively cool, power sipping Arm CPU could free up a lot of TDP for even more insatiable graphics cards. A number of games are successfully ported to the Switch, using an old and pretty weak Arm chip. I think if the hardware starts appearing, game studios might embrace it quicker than you'd expect going forward? Not to mention if the PS6 and Xbox nextnewnamingscheme also switch over...
Not to mention Android, iOS, MacOS... y'know just >50% of computing devices in use globally today...
And Windows runs on the Pi. OMG! Was there a rip in time somewhere? How could this be?
I love people that don't know, when they carry a flag they have bought and sold their souls for. I mean, that deletes the entire pre-Intel history of the world. x86 is a boat anchor, and Microsoft and their ecosystem has been attached to it for far too long. Apple had the right idea when they have changed their OS over the years. Out with the old, in with the new, and it's a bright and shiny brave new world...
How do you know the basic design principle Nuvia is based on? That's a ridiculous claim.
M1 is very good; that doesn't mean it's perfect. To take just one example, it doesn't use virtual registers. It's fairly understandable why this is the case when you plumb deep into the details; and it's likely something that fixed with the A15 redesign. I imagine GW3 and Manu have a long mental list of issues like that, "thing we wish we'd done differently when we did the A11 redesign", and have based the Nuvia design on fixing some large number of those pain points.
The problem QC have is that competing with an M1 is a much harder task than Apple had competing with the A57! Although the Nuvia team have a good mental overview of what's required, you still need a LOT of people (and a LOT of tools, and a LOT of time) to fill in the details. QC can provide some of this. Can they provide enough?
The second issue is that a SoC is more than just the CPUs. Again Apple have built up a deep bench of competence in GPU, NPU, DMA, NoC, security enclave etc. Again QC have competence in that space -- but they don't have Apple's deep competence and I don't know how long it will take them to get there -- or if they are willing to pay what it takes, rather than doing what they have always done before and making the decision "good enough for our level of customers". Which may be the right business decision, but will only further the split between customers and engineers that you buy/work for Apple if you want the best, and for QC is you want adequate.
How deep can Apple's competence be since they have only been in the chip business for, how long now?
And competing against the M1 is going to mean competing against the stacks and stacks of laudatory utterances from so many different sources. The 'coverage' was getting embarrassing. 'Apple is eating Intel's lunch' was a common one (I may have said something to that effect, and regret it somewhat). Some were also stating that Apple 'owned the future of silicon', whatever that means, (as if it would be possible). I started thinking that the M1 was going to be a fail because of the shear volume of chest thumping releases coming out praising it. I've heard all that before. Call me a cynic, but the more something is praised, the less I want to have anything to do with it. (I'd rather be a spectator and watch it fall, than own any of it) And now that the M1 has been out for a while, people are already looking for 'the next thing', sure that Apple will once again RULE THE WORLD OF SILICON (echo effect), meaning the hype just fell rather short. But fear not, for the cheerleaders are polishing their shoes, and fluffing those pompoms, getting ready for the next release of THE NEXT BIGGEST THING IN THE HISTORY OF HISTORY! (I wish I could add an echo effect, darn)
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They won’t, they will bring technical Engineering expertises.
Once you know how to make a good desk, you won‘t mind giving your first “success” away and start from scratch to make an even better one for yourself.
I don’t think so, the people who are apt to jump on the Apple bandwagon against Intel are very likely to jump on the QUALCOMM bandwagon against Intel. If anything, coming behind Apple, folks have a long list of statements that have already been used in favor of Apple that they can use in favor of QUALCOMM.
When it comes right down to it, “another plucky up-start taking a shot at the industry behemoth” is too enticing of a story to flog for anyone to avoid. I would not doubt if you would see the exact same headlines just with QUALCOMM in place of Apple LOL
“The apple chip was an awesome chip, but it was only for Apple devices. QUALCOMM has done something not even Apple can do and it actually means something to the ENTIRE computer industry and not just a tiny pocket where Apple resides.” - something like that.