Slather a big heap of AI marketing on this new chip...
Did Apple start marketing chips with this visual? Did Qualcomm rip them off?
Did Apple start marketing chips with this visual? Did Qualcomm rip them off?
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Qualcomm Says New Snapdragon 8 Elite SoC Has 'World's Fastest Mobile CPU'
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Samsung has been trying this forever. I am sure it would work much better from Apple. Can you imagine just dual booting from iOS to macOC depending upon the attached peripheral?
ChatGPT can be considered the first disruptive Generative AI product that people think of, and it came out in November 2022. So we're not quite at two years yet, definitely not "more than two years". Apple Intelligence is being released this month.
The fact that ChatGPT will be integrated into Apple Intelligence means that Apple will be riding the coattails of the industry leaders while building out their own variations.
Good times are ahead, and I agree with Tim Cook that Apple will become the leader to follow, eventually.
Apple Silicon will be core to their efforts, but the industry is catching up on the hardware side fast!
Interesting idea, but are you suggesting the phone try to run iOS and macOS at the same time? That's a reach, I think.
Netflix wasn't when it was the only one. I'm not saying there aren't advantages to competition, but most of the time either the big competition forms alliances to screw everyone over or it leads to extreme fragmentation.
I agree, I don't think most people want to pull out two devices to use one, and especially if they have to physically plug one into the other. It's not a great UX. If they could somehow get it to work all wirelessly and connect automatically and immediately so the phone stays pocketed and you just pull out the laptop and immediately start working, and it's a smooth working experience (all of these big IFs)--then I could see more people wanting that--but yeah, there's still the reality of heat management (especially in the pocket) and battery life.
Any minute now, Tim Sweeney will complain about his App Store’s performance on that chip.
We already know what it costs since it’s here, today, has been for a long time now and it’s called cable television - where they’re granted exclusive rights in a town to hang cables or run them underground. And it certainly was considered “expensive”… at least until streaming networks came along and, combined anyway, changed that narrative. His example checks out.
Netflix created the streaming market, so of course there were no competitors in that market at first. It was because it wasn't an established market. But they did have competitors--other markets, cable companies and video rentals. So Netflix had to charge low prices to coax people over. If there was a complete void of competition, Netflix could have and would have charged whatever they wanted.
Collusion is illegal. But while that and fragmentation both do happen, no statistics or anything I know of supports the conclusion that competition is usually more detrimental to consumers than beneficial.
I don’t think that’s accurate. In every comparison I’ve seen on YouTube, the A18 Pro consistently achieves 15% to 40% more frames per second in games than the SD Gen 3, while drawing 3 to 4 watts less power and generating less heat, maintaining more sustained performance. I recommend checking out Dame Tech’s YouTube channel and Notebookcheck website to find and compare gaming results. This is probably due to the A18 Pro’s higher GPU clock, which in many cases is more important than having slightly more shaders, as well as its higher memory bandwidth. Real-world tests tend to reflect this better than synthetic benchmarks.
Speaking of gaslighting…
BTW, My 15 Pro has never had any thermal issues. I assume you just watched a Max Tech video or something?
Cool. Competition is great. That said, we should never fully believe the marketing sheets, whether they are from Apple, AMD, Intel, Nvidia, <insert chip maker here>. They are bound to be missing asterisks.
I’m surprised no one has mentioned iOS 18.1 making substantial differences in benchmarks for the iPhone 16 Pro. Putting both single core and multi core out of reach for the SD8gen4 if their numbers are to be believed.
www.notebookcheck.net
A18 Pro closes in on Snapdragon 8 Gen 4 in multi-core, dominates single-core score in Geekbench
Although Apple's A18 Pro SoC resides at the very top of smartphone CPU performance for now, its reign may turn out to be rather short-lived, thanks to the upcoming Dimensity 9400 as well was Snapdragon 8 Gen 4 SoCs. However, a recent Geekbench listing portrays a shocking boost to A18 Pro's...
www.notebookcheck.net
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Because the information seems to be directly from Qualcomm’s Product Brief, so marketing. That said, it’s relatively easy to find some benchmarks of the chip they are comparing to.
I think the idea would be that there is only one OS, it just displays differently depending on whether you are docked or not. Perhaps some apps (desktop only apps) are only available in docked mode, but the file system is the same. Pretty much every main Apple app now has a mobile, tablet, and desktop version anyways.
I have stated repeatedly that chip "design" is mostly marketing gimmick and has no impact on the final chip's performance. Everything is based on the fabbing process, which is both more important and intellectually harder than designing a chip, which is on par intellectually with ordering a pizza from Domino's.
QC may be using the N3E process, but it is an improved N3E process that TSMC adapted from fabbing the A18 pro. Of course this chip will outperform the A18 pro since the mfg process is more refined.
Apple fanatics are in denial and this is just further proof that Apple "design" is unimportant junk.
P.S. The displays on the iPhones are technology developed by Samsung/LG. Apple just does high-level specs like screen size, shape, resolution, color profile. Apple does low intelligence task. The real engineering magic is done by Samsung/LG, NOT Apple. Apple can't engineer themselves out of a plastic bag. Apple is only good at marketing and sales volume (Which they're slowly losing).
QC may be using the N3E process, but it is an improved N3E process that TSMC adapted from fabbing the A18 pro. Of course this chip will outperform the A18 pro since the mfg process is more refined.
Apple fanatics are in denial and this is just further proof that Apple "design" is unimportant junk.
P.S. The displays on the iPhones are technology developed by Samsung/LG. Apple just does high-level specs like screen size, shape, resolution, color profile. Apple does low intelligence task. The real engineering magic is done by Samsung/LG, NOT Apple. Apple can't engineer themselves out of a plastic bag. Apple is only good at marketing and sales volume (Which they're slowly losing).
I think what's more entertaining is seeing Apple fanatics making excuses and slowly coming to the realization that Apple was only ahead due to their suppliers' engineering genius, not "Apple design" (lol).
Apple "designs" their components like how people order pizza from dominos. It's mostly marketing crap, can be done by an 8-year-old and doesn't really impact the performance/quality. The engineering magic comes from suppliers, not Apple.
Being Qualcomm they are probably lying.
As per https://github.com/usefulsensors/qc_npu_benchmark they were seeing 1.3% of the quoted NPU performance on the Qualcomm ARM SoC platform 🤣
As per https://github.com/usefulsensors/qc_npu_benchmark they were seeing 1.3% of the quoted NPU performance on the Qualcomm ARM SoC platform 🤣
They're using a more modern N3E process, so of course they're going to beat the A18 pro. I highly doubt they're lying. Chip "design" is mostly child's play and unimportant. The fabbing process determines final performance, so it's unlikely they'll be worse than the A18 pro.
Stop falling for Apple "design" marketing nonsense. It's largely irrelevant and child's play. You can pretty much tell how a chip will performance and its PPA and PPW just from the node process.
99.7% of users know this and will buy an s25 instead.
And lose laptop sales? You are fired!
on a serious note, you know better than me that won’t happen as long as they can sell you a phone, a tablet and a computer.
we still don’t have iPad replacing computer for the masses and you think they will do phones first?
Looks impressive on paper and should end up in the ballpark 1T performance in real devices of the A18 (Pro). IPC doesn't seem to be quite up there though as they need to clock their "Prime" cores quite a bit higher.
They say it has 2 Prime + 6 Performance cores, and no Efficiency cores. In the end it's all marketing terms anyway, but at the same time makes me wonder about power draw in an all-core (or also very light) workload.
They'll take the multi-core benchmark crown with this chip. Makes me wonder if Apple then decides to increase their Efficiency core count on their A chips from 4 to 6. On the other hand I can't really see them playing this game once they can't easily win it.
They say it has 2 Prime + 6 Performance cores, and no Efficiency cores. In the end it's all marketing terms anyway, but at the same time makes me wonder about power draw in an all-core (or also very light) workload.
They'll take the multi-core benchmark crown with this chip. Makes me wonder if Apple then decides to increase their Efficiency core count on their A chips from 4 to 6. On the other hand I can't really see them playing this game once they can't easily win it.
Samsung does just that with „DEX“, you plug the phone into a monitor and you get a full on computer experience